A motorcycle stunt rider’s tryst with TVS XL100 moped

Delhi-based Bunty Godara has been doing motorcycle stunts for more than a decade now. He has now become a professional motorcycle stunt rider and is sponsored by names like K&N Filters, Axor helmets and is part of T...

Aakash Minda of Minda Corporation bids Rs 1.11 cr  for Mahindra Thar

Mahindra & Mahindra successfully auctioned its all-new Thar SUV for a noble cause and ended up raising Rs. 1.11 crore through an online auction. The auction witnessed almost 5,500 registrations from nearly 550 locat...

Mandatory High Security Registration Plates, coloured coded stickers for Delhi NCT vehicles

In the midst of the prevailing COVID-19 pandemic, panic and restrictions, the Transport Department of Delhi, in a public noticed issued on September 22, 2020, warned owners of new and old vehicles registered in NCT ...

Indian Auto Journalism: Fall from Grace

The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...

Mahindra XUV300 teams up for Safe Drive initiative across India

Mahindra XUV 300 scores big time in terms of safety in the sub 4 metre compact SUV segment.

Jeep Compass SUVs form a sacrosanct chain for Lord Ganesha

This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physi...

Royal Enfield, Levi’s bring out exclusive jeans, jackets collection

Royal Enfield and Levi’s have joined hands to bring out an exclusive collection that includes jeans & jackets made from Cordura denim with high abrasion resistance that is built to last. They are purposefully design...

Land Rover , Henry Poole create unique fabric to celebrate 50 years of Range Rover

Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co. They have produced only 1...

Harley-Davidson, Jason Momoa celebrate power of riding

For more than 117 years, Harley-Davidson has brought people together to experience adventure and freedom for the soul. Harley-Davidson has now announced a new element of the company’s United We Will Ride campaign th...

Auto Journalist or Influencer, and what about auto journalism?

Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.




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