India’s largest bicycle manufacturer Hero Cycles has unveiled a new brand offering Lectro in EPAC’s segment (Electric Pedal assisted cycles) for the Indian market. Lectro, is the first in a series of Hero’s Europea...
Immediately after the launch of the all new Fortuner on November , 2016, Toyota Kirloskar Motor organised an experiential drive camp for the media and customers, to give a first-hand experience of the new Fortuner’...
“Désordre” an exhibition of Gesturism Art created by French artist of Indian origin Sen Shombit was inaugurated by Yves Perrin, Consul General of France in Mumbai at ICIA Gallery. At this expo he also unveiled Renau...
Volvo Cars associated with India’s foremost couturiers Abu Jani and Sandeep Khosla to unveil this beauty through ‘The Enchanted Collection’, a specially curated show to launch this exclusive enchantress. Adding char...
Triumph’s beautiful new Bonneville Bobber was unveiled on the night of October 19, 2016 at an exclusive, star-studded event in London. Launched at The Printworks venue in Canada Water, hundreds of journalists, speci...
Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus...
Jeep has become the first automaker to create a pop-up dealership, reachable only in a 4x4 vehicle. Jeep has once again displayed its unrivalled off-road heritage by creating the world’s first pop-up showroom, acces...
Chevrolet dedicated a new football pitch in New Delhi to benefit underprivileged children as part of its “Beautiful Possibilities Program.” “We believe play has the power to change lives and shape communities,” said...
Mahindra Two Wheelers successfully concluded its first-ever Mahindra Mojo Coastal Trail. This trail was simultaneously flagged off from Mumbai and Bengaluru on September 29, 2016 and ended in Dandeli (Karnataka) on ...
The iconic Indian Motorcycle brand flagged off their first national group ride from Delhi to Daman. Riders came under the banner of IMRG (Indian Motorcycle Riders Group) in Delhi while other riders will also join in...
Striking blend of superhero flair and safety, Studds Accessories Ltd. announced the launch of its latest addition to the DC superheroes inspired lineup with the Studds Trooper Superman Edition helmet.
Continental Tires, a leading global tyre manufacturer, marked the Indian launch of its new all-terrain product, the CrossContact A/T², with an adventurous Continental Tires’ Track Day at Dot Goa 4X4. ...
Dylect, one of India’s fastest-growing lifestyle-tech brands and an emerging leader in premium automotive accessories and home utilities, announced its January Art Sale on Amazon. Running tentatively ...