Over 1500 Triumph ‘Distinguished’ riders take on the roads for a cause

Over 1500 Triumph mtorcycle owners across cities donned their cravats, straightened their ties, pressed their tweed, and sat astride their favourite classic styled motorcycle to celebrate the 5th edition of Triumph ...

Blackberry flags off 2018 edition of Distinguished Gentleman’s Ride

Blackberrys, India’s leading menswear brand flagged off the 2018 edition of The Distinguished Gentleman’s Ride in Gurgaon. The Sunday morning saw over 500 distinguished gentlefolk in Gurgaon don stylish suits from B...

Gritty Indian Motorcycle riders on an 8000km mission to educate the girl child

What really motivates a rider like Bernard Lazar, who could be well into his 40s, to ride all way from his hometown in Kochi in Kerala on his Indian Roadmaster motorcycle to join another set of gritty Indian Motorcy...

Polaris India inaugurates 84th Polaris Experience Zone in India

Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., has taken the adventure quotient for enthusiasts in Bengaluru a notch higher by inaugurating the second branch of Dirt Mania Adventure in...

Trek Bicycle brings Trek Ride Camp to India in Oct-Nov 2018

Trek, one of the world's leading bicycle manufacturers, is set to launch ‘Trek Ride Camp’ across Delhi, Mumbai, Bengaluru and Chennai for fitness and cycling enthusiasts. ‘Trek Ride Camp’ will take place in the abov...

Cricketer Virat Kohli is new brand ambassador for Hero MotoCorp Ltd

Leading two-wheelers manufacturer in India Hero MotoCorp Ltd announced cricket icon and captain of the Indian National Cricket Team Virat Kohli as its brand ambassador. Virat will start his innings with Hero MotoCor...

Maruti Suzuki launches Quick Response Team 24x7 Road-side assistance

Maruti Suzuki India Limited has flagged off a unique ‘Quick Response Team on Bikes’ to offer faster on-road assistance for customers’ cars. A first-of-its-kind integrated initiative in India, the Quick Response Team...

US Trek Bicycle unveils Madone SLR in Rs 4.19 lakh to Rs 8.38 lakh range

Trek Bicycle has launched the latest generation of its ground-breaking aerodynamic race bike, Madone. Renowned for its ability to balance aerodynamics with ride quality, the new Madone has been updated with key tech...

Suzuki Motorcycle India flags-off 4200 km Tri-Cultural Brotherhood Ride

In a bid to celebrate the spirit of brotherhood across three nations - India, Myanmar and Thailand, Suzuki Brotherhood Tri-cultural ride was flagged-off on the occasion of India’s 72nd Independence Day. The 4200 kms...

Ducati India celebrates 72nd Independence Day with Lotus Petal Foundation

Luxury motorcycle brand Ducati successfully concluded its first Independence Day Ride in India, in partnership with Lotus Petal foundation. Over 350 Ducatisti from across the Ducati dealer network came together to c...