Bajaj V, the bike that contains the metal of the invincible INS Vikrant, has launched a new initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’. This is an initiative to uncover stories of ord...
Tata Motors has begun an exciting new initiative for its much-awaited Tata Hexa that goes by the name of ‘Hexa Experience Centre’. The experience is designed for customers to get a first-hand experience of the Tata ...
India’s largest bicycle manufacturer Hero Cycles has unveiled a new brand offering Lectro in EPAC’s segment (Electric Pedal assisted cycles) for the Indian market. Lectro, is the first in a series of Hero’s Europea...
Immediately after the launch of the all new Fortuner on November , 2016, Toyota Kirloskar Motor organised an experiential drive camp for the media and customers, to give a first-hand experience of the new Fortuner’...
“Désordre” an exhibition of Gesturism Art created by French artist of Indian origin Sen Shombit was inaugurated by Yves Perrin, Consul General of France in Mumbai at ICIA Gallery. At this expo he also unveiled Renau...
Volvo Cars associated with India’s foremost couturiers Abu Jani and Sandeep Khosla to unveil this beauty through ‘The Enchanted Collection’, a specially curated show to launch this exclusive enchantress. Adding char...
Triumph’s beautiful new Bonneville Bobber was unveiled on the night of October 19, 2016 at an exclusive, star-studded event in London. Launched at The Printworks venue in Canada Water, hundreds of journalists, speci...
Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus...
Jeep has become the first automaker to create a pop-up dealership, reachable only in a 4x4 vehicle. Jeep has once again displayed its unrivalled off-road heritage by creating the world’s first pop-up showroom, acces...
Chevrolet dedicated a new football pitch in New Delhi to benefit underprivileged children as part of its “Beautiful Possibilities Program.” “We believe play has the power to change lives and shape communities,” said...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.
Vitesco Technologies, a leading international manufacturer of advanced drive technologies and electrification solutions, presented the new Rotor Lock Actuator at the SIA Powertrain in Lille (France) f...
Apollo Tyres Ltd, has expanded Vredestein’s range for premium and luxury SUVs. Vredestein Pinza HT (highway terrain), a global product, has been introduced for the premium SUVs in India in 16 – 18 inc...