The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Mahindra XUV 300 scores big time in terms of safety in the sub 4 metre compact SUV segment.
This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physi...
Royal Enfield and Levi’s have joined hands to bring out an exclusive collection that includes jeans & jackets made from Cordura denim with high abrasion resistance that is built to last. They are purposefully design...
Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co. They have produced only 1...
For more than 117 years, Harley-Davidson has brought people together to experience adventure and freedom for the soul. Harley-Davidson has now announced a new element of the company’s United We Will Ride campaign th...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
Automobili Lamborghini and The Italian Sea Group present the worldwide premiere of ‘Tecnomar for Lamborghini 63’, the Tecnomar fleet’s new motor yacht available in a limited edition in reference to Lamborghini’s 196...
The Indian government’s discreet call to boycott Chinese goods is a far more serious call than the young boy walking away with his bat. The US too is not far behind in this almost juvenile act.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.
Vitesco Technologies, a leading international manufacturer of advanced drive technologies and electrification solutions, presented the new Rotor Lock Actuator at the SIA Powertrain in Lille (France) f...
Apollo Tyres Ltd, has expanded Vredestein’s range for premium and luxury SUVs. Vredestein Pinza HT (highway terrain), a global product, has been introduced for the premium SUVs in India in 16 – 18 inc...