Blogs

Yes, I know auto journalists and the organisations they work for are not rich in the real sense. Auto journalists cannot travel all over the world and drive fancy cars and bikes by spending their own money. No media...

As a B2C auto journalist, I was exposed to the world of glitz. Almost every car and bike launch, besides first drives and rides, meant free five star stays, free flights, free food and wine and at the end of the d...

OEMs are basically manufacturers of cars, two wheelers and other vehicles. I have often asked myself, are OEMs like the Pied Piper of Hamelin in the poem written by Robert Browning. And are we journalists and influe...

I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...

Everybody in the auto journalism world had to adapt to new rules of social media, its charm, its pluses and minuses and its absolute ruthlessness amid the excitement and opportunities it offered.

A couple of decades back, #journalists were kind of independent when it came to reporting and they never had the management breathing down their necks to get moolah for their organisations. And even if they wanted...

In days of yore, #journalists were simple in their outlook, existed on meagre salaries and were there on a mission to bring out the truth. In the 1980s and early 1990s before the television boom, business journalism...

In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.

Many of us would have heard of the Hindi phrase “Paapi pet ka sawal hein…” In essence it means, eventually it’s all about feeding ourselves, it’s about our stomach… Yes, we all work hard because we want to put food ...

Are #journalists different from #PRprofessionals? I really do not think so. Both jobs call for a lot of hard work, patience and self-respect. I have often referred to these professions as two sides of a coin. Throug...