I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...
Everybody in the auto journalism world had to adapt to new rules of social media, its charm, its pluses and minuses and its absolute ruthlessness amid the excitement and opportunities it offered.
A couple of decades back, #journalists were kind of independent when it came to reporting and they never had the management breathing down their necks to get moolah for their organisations. And even if they wanted...
In days of yore, #journalists were simple in their outlook, existed on meagre salaries and were there on a mission to bring out the truth. In the 1980s and early 1990s before the television boom, business journalism...
In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.
Many of us would have heard of the Hindi phrase “Paapi pet ka sawal hein…” In essence it means, eventually it’s all about feeding ourselves, it’s about our stomach… Yes, we all work hard because we want to put food ...
Are #journalists different from #PRprofessionals? I really do not think so. Both jobs call for a lot of hard work, patience and self-respect. I have often referred to these professions as two sides of a coin. Throug...
In the past I have talked a bit about #journalists, but what about #PublicRelations boys and girls? Who are they? What is their mandate?
For more than a decade from the 1980s to 1990s, I was a business journalist working in different newspapers. #Journalists at that time were known for their ethics, self-respect, high moral standards and their vast k...
Every time the Auto Expo is held in India, the components players have an Asli Naqli pavilion which displays spurious components along with real ones. The purpose is to educate the consumers of the rampant availabil...
Tyre major Ceat has partnered with MG Motors India for the launch of the MG Comet, the newest electric vehicle (EV) in India. As part of this partnership, Ceat will provide tyres for the MG Comet with...
Hyundai Motor India Limited has showcased exciting new 1st in segment features of Hyundai Exter. Customers can soak in the sights with smart electric sunroof while also capturing and chronicling memor...
Within the main technologies introduced at Auto Shanghai 2023– booth located in Hall 1.2H, Stand 1BF015– Marelli is presenting for the first time its “In-Cabin Advanced Technology Showcase”. This is a...