Our products are mainly OEM centric. There is a very small requirement of our parts in after sales, which we cater through OEMs only, as quite a few parts are safety related. We do not want to enter in direct after ...
Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...
Renault and Caterham Group have announced their decision to join forces in pursuit of a common proje
Interview with Sudeep Narayan, Marketing & PR Director, Volvo Auto India Pvt. Ltd.
Whether it is Tafe or Mahindra or any other company, what we are really trying to uncover is the unspoken nature of the farmer where they may have a small acreage. And they will do what we call as ‘very low tillage’...
JCB, one of the world’s leading manufacturers of construction equipment, signed a land purchase agre
Mahindra First Choice Wheels Ltd. (MFCWL), India’s leading multi-brand certified used car company ha
Atul Auto Ltd, a leading three-wheeler manufacturer is entering Sri Lankan market to set up an auto
Magneti Marelli inaugurated a new industrial plant in India dedicated to the production of automobil
JCB, India’s largest manufacturer of construction equipment, has celebrated the company’s 67th birth
Michelin, the world’s leading tyre technology company, announced the launch of the Michelin Primacy 5 in India, its latest premium tyre engineered for sedans and SUVs. Marking a significant milestone ...
Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand from TVS Srichakra Ltd., launched their international adventure touring range - Trailhound STR in India. The product line was launched by Eurog...
Studds Accessories announced the launch of the Raider Youth, a new full-face helmet model built for young riders and petite adults. Launching first in the Unicolor variant, it marks the entry of a ded...