Our products are mainly OEM centric. There is a very small requirement of our parts in after sales, which we cater through OEMs only, as quite a few parts are safety related. We do not want to enter in direct after ...
Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...
Renault and Caterham Group have announced their decision to join forces in pursuit of a common proje
Interview with Sudeep Narayan, Marketing & PR Director, Volvo Auto India Pvt. Ltd.
Whether it is Tafe or Mahindra or any other company, what we are really trying to uncover is the unspoken nature of the farmer where they may have a small acreage. And they will do what we call as ‘very low tillage’...
JCB, one of the world’s leading manufacturers of construction equipment, signed a land purchase agre
Atul Auto Ltd, a leading three-wheeler manufacturer is entering Sri Lankan market to set up an auto
Mahindra First Choice Wheels Ltd. (MFCWL), India’s leading multi-brand certified used car company ha
Magneti Marelli inaugurated a new industrial plant in India dedicated to the production of automobil
JCB, India’s largest manufacturer of construction equipment, has celebrated the company’s 67th birth
Apollo Tyres has introduced Apterra HT5, a premium highway terrain tyre designed specifically for the core SUV segment, where urban sophistication meets highway dominance.
Galaxy, a leading global brand of construction, earthmoving and material handling tyres, has entered the fast growing UTV/ATV segment with two flagship patterns - Hulk PSX and Everest PSX. The new ran...
Dylect, one of India’s fastest-growing lifestyle tech brands, announced the launch of its handheld cordless pressure washer gun, further strengthening its pressure washer portfolio. Built on the conce...