Magenta Mobility partners with Tata Motors to deploy Ace EVs
Date: 10 Oct 2023
Mobility, India’s leading full stack electric fleet operator, has forayed into
the electric four-wheel commercial vehicle segment through a strategic
partnership with Tata Motors, India's largest commercial vehicle manufacturer.
The company signed a MoU with Tata Motors to deploy 500 units of the Tata Ace
EV, offering a green and smart transport solution tailored for a wide variety
of intra-city applications.
partnership with Tata Motors aligns with Magenta’s commitment of “Decarbonizing
Logistics'' by providing clean and sustainable mobility solutions, contributing
to a greener and more eco-friendly transportation ecosystem.
launch of Magenta’s electric four-wheel commercial vehicle fleet with Tata
Motors was celebrated with a flag-off by Maxson Lewis, Managing Director,
Magenta Mobility and AshishTandon, Senior General Manager, Product Line –
SCV&PU, Tata Motors. The event was also graced by notable guests including
ShyamSundar (India Head of Morgan Stanley), Sophia Nadur (Managing Director, BP
Ventures) and Darryl Dias (Director - Magenta Mobility).
said, "Our partnership with Tata Motors marks our entry into electric
four-wheel cargo fleet across India. With this partnership, we will work
closely with Tata Motors to open up new avenues for electrification,
accelerating the EV adoption in urban deliveries. Together with Tata Motors, we
aim to drive sustainability in intra-city logistics in India by reducing the
carbon footprint in the last-mile and mid-mile freight segment."
Mobility, a leading provider of electric mobility and EV charging solutions has
set ambitious targets, aiming to transition from "1k to 10k" electric
vehicles on the road by 2024. Currently, the company operates successfully in
cities such as Bengaluru, Mysuru, Hyderabad, Mumbai, Pune, Delhi, Noida,
Gurugram and Surat managing a fleet of over 1,200 electric vehicles serving
clients across various sectors, including e-commerce, grocery delivery, FMCG,
food and pharmaceuticals for their last-mile deliveries.
the introduction of Ace EV in its fleet, Magenta Mobility plans to unlock the
electrification of previously untapped segments within the last-mile and
mid-mile delivery ecosystem.