major Ceat has been awarded the prestigious Deming Grand Prize presented by the
Union of Japanese Scientists and Engineers (JUSE) for excellence in Total
Quality Management (TQM), making it the first tyre brand in the world to
achieve this recognition.
Deming Grand Prize is an illustrious honour for organizations that have
achieved the Deming Prize and have continued to sustain and elevate their Total
Quality Management (TQM) practices for more than three years. Ceat has been on
the TQM journey for over fifteen years and was the first tyre company outside
Japan to win the prestigious Deming Prize in 2017.
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