Dhiraj Tripathi joins start-up Electric One as Co-Founder & COO
Date: 14 Apr 2022
Tripathi, has joined the auto start-up Electric One Mobility Pvt. Ltd. as
Co-Founder & Chief Operating Officer (COO). Prior to this he was working
with Hero MotoCorp as Regional Head for Africa and Middle East region.
One is the fastest growing multi-brand EV franchise store chain with pan-India
presence which provides a retail platform under one roof for sales, after sales
and distribution of electric 2-wheelers and 3-wheelers to more than a dozen
leading EV manufacturers viz. Okinawa, Kinetic Green, Lectrix by SAR group,
BattRE, Hero Lectro, LML Electric, GT Force, Mayuri, Olectra and Hayasa.
Das, Founder of Electric One, said - "We are excited to have Dhiraj on
board. I believe that with his strong and diverse auto industry and global
business experience, Dhiraj will strengthen domestic business operations and
drive international expansion".
is an auto industry veteran having donned several leadership roles in the last
25 years across leading companies like Hero MotoCorp, Bajaj Auto, Honda Cars,
Mahindra & Mahindra, Castrol and Daewoo Motors.
has a rich Global Business experience across emerging markets of India, Africa
and Middle East region. In the last decade, Dhiraj led diverse businesses
across leading 2-Wheeler Auto OEM’s growing their global footprint and market
share. As Regional Head for Africa & Middle East region in Hero MotoCorp,
Dhiraj led the brand’s market entry into 18 countries in the region resulting
in a 7-fold exports growth in 4 years. Prior to that, as Business Head for West
Africa in Bajaj Auto, within a span of four years he is accredited with a
cumulative export’s sale of approximately two million units and doubling
Bajaj’s market share in Nigeria which is the largest exports market for Indian
a short span, Electric One has emerged as one of the fastest growing franchise
with more than 100 stores across 40 cities in 15 states. It’s gearing up for
global expansion across South East Asia, Middle East, Europe and Africa"
said Guido Quill, a German national who is co-founder & chief - brand &
engagement for Electric One.