Kinetic Engineering records profit in auto systems business
Date: 31 Aug 2021
Engineering is celebrating its 50th anniversary with good news for
the company and shareholders alike – two quarters of consecutive profits.
company has completed its restructuring with renewed commitment to its mission
to consistently provide excellence by working aggressively on all fronts to
reduce costs and improve margins.
Firodia, MD, Kinetic Engineering Limited said, “I am proud to announce that our
restructuring and business focus is finally complete. It has been a decade of
effort of all our team members that involved debt restructuring, layout
changes, quality systems up-gradation, customer hunting, backward integration
and finally, turning the tide. It is fortunate and coincidental that it
coincides with our 50-year anniversary – and hence is a reward of sorts for our
shareholders who continue to believe in us. We also plan to felicitate the
employees who have stood by the company through the years and have been an integral
part of this success.”
currently produces various kinds of transmission products for cars, buses,
trucks, tractors, and other general engineering applications. It also makes
complete gearboxes for commercial vehicles and has also devised its own
electric axle application. Its customer base includes prestigious names such as
M&M, TATA, Ashok Leyland, Carraro, Renault Nissan, American axle, and many
others. Using best practices in the auto industry, the company delivers
high-quality systems and components at competitive prices to the customers.
Leveraging its technical strength by investing in constant innovative
up-gradation, the company has recently won new business from International
Tractors, Sonalika and expects to start supplies soon.
with large infrastructure and engineering and manufacturing knowledge, the
Firodia Group decided to change its business model to auto-systems. This task
was undertaken in 2009 – 2010 by then, new entrant, Ajinkya Firodia. After a
decade of resilience and persistence, the company this year has turned the
corner – by reporting EBITDA, Cash and even Net Profit for 2 consecutive
invested heavily in various projects such as new machines and set up a
dedicated shop for various projects, Kinetic went through many ups and downs in
the process and also learned a lot. The company sharpened its focus on
transmission products such as gears, shafts, and gearboxes and also went in for
backward integration to manufacture their own forgings to reduce its material
costs from 78% to 50%. It also has managed to rationalize through efficiency
improvements the employee costs from 28% to 16% over the years; and trimmed
nearly 140 crores of external debt from its books.
the challenges posed by the pandemic situation, with diligence and hard work,
the strategy finally started paying off which is reflected in the company
starting to earn cash profits as the first step and now to earn net profits.
The company reported an EBITDA of Rs 459 L in Q4 2021 and a cash profit of Rs
293 L, net profit of Rs 129 L, and in Q1 2022 it reported EBITDA of Rs 357 L,
cash profit of Rs 192 L and a net profit of Rs 20 L despite the slowdown due to
Covid. Kinetic Engineering Limited began its fantastic journey as a moped manufacturing
company in 1970,
its life-changing product the Kinetic Luna moped. “Chal Meri Luna'' was a
groundbreaking success, providing affordable transportation to the common man
in India. The Kinetic Luna sold over 80 lakh mopeds in the 80’s and 90’s; parent
company, Kinetic Engineering Limited, built almost the entire vehicle by itself
at its 50-acre plant in Ahmednagar. The innovations at Kinetic continued across
the various models for the moped – Safari, Spark, Wings, King; motorcycles such
as Boss, Velocity and GF to name a few.
competition in 2-wheelers intensified and the market turned its preference
towards motorcycles, Kinetic Engineering Limited took a strategic decision to
sell its 2-wheeler business to its Pithampur Company, Kinetic Motor Company
Limited; which in turn partnered with the Mahindras.