Honda Activa first scooter brand to cross 25 mn customer mark in just 20 ye

Date: 07 Jan 2021

Honda 2Wheelers India has announced that India’s No. 1 selling scooter brand Activa has now created a new first as the only scooter brand in the history of Indian two-wheeler industry to achieve 2.5 crore or 25 million customer mark.

Around 20 years ago in 2001 when the scooter market in India was fast declining, Honda made its solo entry with its first two wheeler - the 102cc Activa and the rest is history! Over the years, Honda’s Activa brand accomplished many milestones on its way to achieve this remarkable feat in its latest BSVI avatar.

In just 3 years of its debut in 2001, Activa became the undisputed leader in the scooter segment by 2003-04. The next two years saw it cross the 10 lakh cumulative customers’ milestone too.

It took the Activa brand 15 years to achieve the initial 1 crore or 10 million customers in 2015. As scooter acceptability continued to rise, Activa brand accelerated the Activation of India on the move, and become the first choice of India families. Such is the popularity of the brand that the recent 1.5 crore customers were added with three times the speed i.e. in just five years.

Expressing gratitude on achieving this historic milestone, Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Since its launch in 2001, be it the 100-110cc engine or the new more powerful 125cc engine, the secret of success of Activa family is Leadership that builds Trust. Since 20 years, Activa is at the forefront of technological innovation, sometimes even decade before it became the industry norm. Be it the Honda patented tuff-up tube and CLiC mechanism in 2001, Honda’s Combi-brake system with Equalizer in 2009, revolutionary Honda Eco Technology (HET) for 10% mileage up in 2013, or even the smarter HET PGM-Fi engine powered by eSP and World First Tumble flow in BS-VI era; every generation of Activa brand continued to evolve, revolutionize the scooter segment and Activate India. We are happy to see that India’s love for the legendary Activa continues to reign supreme.”

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