Sonalika surpasses FY’20 sales to sell over 1 lakh tractors in 9 months of

Date: 01 Jan 2021

Despite a pandemic hit year, Hoshiarpur (Punjab) based and owned by the Mittal family, International Tractors Ltd, manufacturers of Sonalika brand of tractors has taken just three quarters in 2020 to accomplish what was being achieved annually over the last three years and has surpassed its entire FY’20 sales in just 9 months of FY’21.

The company has registered its highest ever December sales of 11,540 tractors and highest ever market share of 16.1%.  Sonalika has once again registered a dominant performance to clock 1 lakh tractor sales in just 9 months of April-Dec’20 period. Sonalika has grown by 33.3% during the year, which is around 3X the industry growth of 12% and has surpassed its entire FY’20 sales in just 9 months of FY’21. Overall, the company has registered its highest ever December sales of 11,540 tractors and highest ever market share of 16.1%.

Sonalika introduced 5 new premium tractors in 2020 including Tiger, Sikander DLX, Mahabali and Chhatrapati that has been lately joined by the company’s new technology marvel in Tiger Electric. India’s first field ready electric tractor, the Tiger Electric is probably the most affordable 4W electric vehicle ever in India. The 5 next gen tractors are fully equipped with advanced technologies and are customised as per the farmer’s crop and region specific needs.

 

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