Apollo Tyres which has been sponsoring the top English Premier League brand, Manchester United, over the last five years, has now roped in for cricketer Sachin Tendulkar as its brand ambassador for a period of five years. This is the first time that the company has associated with a celebrity as the face of its brand.
For Apollo Tyres, this association with Manchester United and Sachin Tendulkar is in line with its brand strategy, to reach out and engage with its target audience globally. The association with Tendulkar, will help the company leverage on his fan following and popularity as a sports icon to drive home the company’s own message of making every journey a safe and inspiring one.
Uno Minda, a leading Tier 1 supplier of automotive solutions to Original Equipment Manufacturers (OEMs), in its latest product offerings, has introduced a promising range of new car care product lines...
Ignyte Helmets, the premium brand of Steelbird Hi-Tech India Ltd., one of the world’s largest helmet manufacturers, has announced the launch of the IGN-58, a cutting-edge open-face helmet that merges ...
Studds Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume for calendar year 2024, announced the launch of “Vogue D1 Square”, the 1st graphic series of Studds Vogue helmet.