Apollo Tyres which has been sponsoring the top English Premier League brand, Manchester United, over the last five years, has now roped in for cricketer Sachin Tendulkar as its brand ambassador for a period of five years. This is the first time that the company has associated with a celebrity as the face of its brand.
For Apollo Tyres, this association with Manchester United and Sachin Tendulkar is in line with its brand strategy, to reach out and engage with its target audience globally. The association with Tendulkar, will help the company leverage on his fan following and popularity as a sports icon to drive home the company’s own message of making every journey a safe and inspiring one.
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