TVS strengthens partnership with Gujarat Tourism

TVS Motor Company (TVSM) presented a commemorative book to Bhupendra Patel, Chief Minister of Gujarat, celebrating the fusion of motorcycling and the state’s rich cultural heritage.

The book captures the essence of TVS Motor Company’s journey at Rann Utsav, where the worlds of adventure motorcycling and Gujarat’s traditions came together earlier this year in an immersive celebration of art, music, cuisine, and community. This moment marks the next milestone in TVS Motor Company’s long-term vision to build the festival of Rann of Kutch into a global platform that showcases India’s cultural and adventure tourism potential.

This initiative is part of the company’s continued collaboration with Gujarat Tourism, which reinforces a shared commitment toward Viksit Gujarat for Viksit Bharat, while promoting India as a destination for experiential and adventure-led travel.

Earlier in the year, this initiative received high praise from Prime Minister Narendra Modi, who lauded TVS Motor Company for its efforts in promoting tourism and adventure motorcycling in India. Building on that foundation, TVS Motor Company now aims to elevate this cultural partnership to the global stage.