Tata Nexon, Nexon.ev, Harrier, Safari , now come with Alexa Built-in

Date: 19 Oct 2023

Amazon announced that it has collaborated with Tata Motors to bring Alexa to their newly-launched line-up of vehicles. The latest Nexon, Nexon.ev, Harrier, and Safari cars now come with Alexa Built-in, allowing customers to do more in their vehicle with simple voice commands, while keeping their eyes on the road and hands on the steering wheel. These vehicles come with an innovative digital design approach that is smart, futuristic, and tech-forward to provide a highly-elevated in-vehicle experience. 

Seamless voice-enabled car controls with Alexa

Customers can ask Alexa, in English, Hindi, or Hinglish, to change the temperature inside the vehicle, adjust the airflow settings, adjust screen brightness, open/close the sunroof, and more. Just ask, “Alexa, open/close sunroof”, or “Alexa, set temperature to 20 degrees”. Customers can also control the 360-degree surround view camera in their Tata cars with Alexa to enhance maneuverability, safety, and the overall driving experience. Just ask, “Alexa, turn on my 360-degree camera”.

Hands-free entertainment and productivity on-the-go

With Alexa Built-in, Nexon, Nexon.ev, Harrier, and Safari customers can enjoy their favourite music, listen to audio books on Audible, ask for jokes, listen to shayaris, and play games to stay entertained on their commute and enjoy family drives. Alexa also helps to navigate and check for traffic conditions, make and receive calls, manage to-do and shopping lists, hear the latest news, set reminders, shop on Amazon, and much more. Just ask, “Alexa, play road trip songs”, “Alexa, call dad”, “Alexa, play my book from Audible”, “Alexa, add black socks to my cart” or “Alexa, check ATMs nearby”.

Dilip R. S., Director and Country Manager for Alexa, Amazon India, said:"We already experience AI in multiple facets of our lives, and this will only continue to grow. With Alexa AI, we have unlocked the potential of voice interactions to seamlessly integrate into our customers' daily lives. This collaboration with Tata Motors will enable customers to continue experiencing much of what they know and love about Alexa from their home, in their Tata Motors vehicles, with added functionality for car controls and navigation."

According to Sven Patuschka, VP & CTO, Tata Motors Passenger Vehicles Ltd.& Tata Passenger Electric Mobility Ltd., “We are delighted to collaborate with Amazon to bring intelligent connected technologies like ‘Alexa’ into our new generation vehicles. While safety remains key, the advent of connected tech features is a fast-growing requirement of our customers and users. With this introduction our intent has been clearly towards making our customer’s drive experience more convenient and an extension of their homes.”


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