Leyland, the flagship company of the Hinduja Group and India’s leading
commercial vehicle manufacturer, announced their new distribution partnership
with ETG group’s logistics, warehousing and distribution vertical, ETG
is a global conglomerate operating across various segments, with a deep focus
on uplifting Sub-Saharan Africa. An agreement was signed between the two
companies for cooperation of distribution of products in the Southern African
region. ETGL will operate dealerships for Ashok Leyland in 6 key Southern
African countries as part of this strategic cooperation.
Singh, Head International Operations, Ashok Leyland said, “We have ambitious
growth plans for the African Market. Our time tested products are well suited
for the African terrain and offers superior value proposition to
customers. ETG group’s extensive connect
in these markets will complement our growth plans. We are already present in
most of the East and West African countries. We now have the right product
portfolio with Best in Class TCO to cater to requirements of this market and
provide excellent value proposition for customers.”
Saxena, CEO of ETGL, said, “We are excited to announce our partnership with
Ashok Leyland Ltd. This partnership will
be instrumental in bringing a range of Commercial Vehicles solutions to address
specific requirements of different customer groups in the territory.”
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