TVS Motor Company expands its presence in Iraq
Date: 31 May 2021
Motor Company has inaugurated a new marquee showroom in Baghdad with
distribution partner Ritaj International General Trade LLC. The showroom, which
is spread over 500 sq meters with a built-up area of 840 sq meters, was
inaugurated along Palestine Street in Baghdad.
is the first-of-its-kind showroom for TVS Motor Company in the region, and apart
from the wide range of two-wheelers and three-wheelers, it will also host spare
parts and feature a service facility. The company will also launch two
products, commuter motorcycle TVS StaR HLX 150 5 Gear and three-wheeler TVS
King Deluxe Plus, in the market.
Motor Company has been present in Iraq since 2016 and offers products catering
to the diverse requirements of two-wheeler and three-wheeler customers in the
country. Ritaj International General Trade LLC has been the distribution
partner for the company since 2017. The company has 41 touch points across the
Dilip, Executive Vice President - International Business, TVS Motor Company,
said, “We are delighted to expand our presence in Iraq with the inauguration of
this marquee 3S showroom in Baghdad. The showroom demonstrates our commitment
to the market and will host a diverse range of products that will cater to
customer requirement and aspiration. The strategic location of the store, as
well as the end-to-end service and spare support, will help enhance customer
International General Trade LLC has represented TVS Motor Company for over four
years to cater to customers' demand in Iraq. The technology and quality prowess
of TVS Motor Company combined with our network facility has created an impact
in the region, and this showroom will further consolidate our partnership’s
success in the country,” said Emad Abdul Jabbar Kareem Al Rabeaa, Managing
Director, Ritaj International General Trade LLC.
King Deluxe Plus is a three-wheeler with 4 Stroke, Single Cylinder, Air Cooled,
Si-Engine of 199.26 cc. TVS StaR HLX 150 5 Gear comes with a 150cc Ecothrust
engine with IOC technology which offers best-in-class durability. Designed
especially for Iraqi roads, it not only offers a comfortable riding experience
but boasts of a stylish black coloured theme for alloy rim sand engine.
Motor Company products in Iraq include the moped TVS XL100, commuter
motorcycles TVS HLX 150 and TVS Max 125, scooters TVS Jupiter, TVS WEGO, TVS
Scooty Pep+, TVS NTORQ 125, and three-wheeler TVS King Deluxe.