CEAT signs Rana Daggubati as brand ambassador

Ceat Tyres, a leading tyre manufacturer, has signed Bollywood star Rana Daggubati as its brand ambassador for promoting the ‘Puncture Safe’ range of bike tyres across media platforms. As part of an integrated marketing campaign across all five southern states of India, Rana Daggubati will feature in the new commercial for ‘Puncture Safe’ tyres to be aired across TV and digital platforms. The new commercial will also be aired during the currently ongoing India-England Test series. 

The campaign based on the theme ‘CEAT Puncture Safe Sealant technology’ highlights the safety and convenience even while riding on a difficult terrain. Created by O&M, the campaign, is based on an interesting storyline set in the ashram of ‘keel wale baba’ portrayed by Rana Daggubati, living on a bed of nails. On being invited to visit a village by some followers, baba is seen riding out from his ashram on a nail clad floor without being overly worried about punctures which is the highlight of the puncture safe tyres. The idea is to propagate the innovative initiative from CEAT that brings in convenience of worry-free rides even in difficult riding terrains.