Thums Up, India’s leading soft drink brand under the Coca-Cola Company, and Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, have once again joined forces to launch Thunderwheels 2.0.
Anand Mahindra has unveiled a coffee table book, ‘May A Million Buds Bloom’, a picture book that documents the transformative impact of Project Nanhi Kali.
The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
Toyota has partnered with Claire Sulmers in the US. She is the founder of Fashion Bomb Daily, a daily online destination for the multicultural fashionista. With more than 2.4 million monthly visitors, she knows how ...
Steelbird Hi-Tech India Limited, one of the country's leading helmet manufacturers, has launched its latest offering, the FEC-3 helmet. Designed for riders who seek a combination of advanced safety, p...
Reinforcing its strong presence in India’s two-wheeler safety market, Steelbird Hi-Tech India Limited has achieved a significant milestone with its popular SBA-20 helmet crossing 10 lakh units (1 mill...
Michelin announced the launch of the Michelin X Multi Energy Z2, a new-generation truck and bus tyre developed for Indian operating conditions and tested on Indian highways.