The prestigious Italian brand Alfa Romeo owned by Fiat Chrysler Automobiles (FCA) has signed a multi-year technical and commercial partnership agreement with Swiss Sauber F1 Team for participation in the Formula 1 w...
Sahara Force India launched its 2015 season offering fans and media a first impression of how the VJM08 will look when it makes its track debut in February 2015. A spectacular event at the Soumaya museum in Mexico C...
Colin Chapman, an engineer, inventor and businessman is considered one of the greatest all time in motorsport and in the automotive world as a whole. Chapman who died on December 16, 1982 was a genius and his ideas...
The Mahle Group is the new Official Partner of BMW Motorsport in the DTM. The group, which has its headquarters in Stuttgart (DE), is one of the largest automobile suppliers in the world and an important development...
Smirnoff, the world’s leading premium vodka, has entered into a new partnership with Sahara Force India Formula One Team. That’s one more reason for the F1 team to raise a toast! According to a company statement, I...
At the Formula One circuit, it’s not just the driver’s skills and the engineering behind the car that matter. Fuel too plays an important role. McLaren Mercedes’ new and unique fuel – developed by ExxonMobil – has b...
Mopar, Fiat controlled Chrysler Group’s parts and customer-care brand, will be taking to the Monster Truck Racing Series arena with the new “Mopar Muscle” Ram monster truck beginning with the Monster Jam event in De...
Can a small and medium enterprise ever dream of having its logo on an F1 car? Yes, it can, provided
Bentley engineers have partnered with Akrapovic, world leaders in performance exhausts, to offer an optional Titanium Akrapovic Exhaust for the latest Continental GT, Continental GT Convertible and Fl...
Harman Kardon has launched its Fit Speaker Series in India, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology.
Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra announced the debut of Dolby Atmos in the Mahindra Thar Roxx AX7L variant.