Interview with Philipp Von Sahr, President BMW Group India

The BMW Plant Chennai started operations on March 29, 2007. The BMW Plant Chennai locally produces the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, t...

Interview with Guillaume Sicard, President, Nissan India Operations

With Nissan completing 10 successful years in India we had a lot of questions for Nissan India’s recently appointed President Guillaume Sicard. We asked him about the progress of the Datsun brand in the country, the...

Interview with Quah Beng Chieh, Head of Marketing, Asia Pacific FARO Singapore

FARO a US company based out of Florida has changed how things are measured around the world, not only in the automotive industry, but almost every aspect of the world from architecture, to ship building, to aerospac...

Interview with Darren Cox, Director, Global Motorsport, Nissan

What’s interesting is that we were talking about the road safety activity that Nissan India do, and also something similar in China, they use simulators. It’s not as advanced as Gran Turismo, but it’s to teach peopl...

Interview with Rajiv Kapoor, Managing Director, Steelbird Hi-Tech India Ltd. (SBHT)

Interview with Rajiv Kapoor, Managing Director, Steelbird Hi-Tech India Ltd. (SBHT)

Interview with Nitish Tipnis, Director – Marketing and Sales, Hover Automotive India

Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...

Interview with Nalin Kapoor, Sr. GM & Group Head – Marketing, Hyundai Motor India

The market is young now as we see more and more young population buying our cars. In terms of purchase behaviour, the reasons for buying a car have changed. Until a few years back, it was a value-for-money purchase....

Interview with Nalin Kapoor, Sr. General Manager & Group Head – Marketing, Hyundai Motor India

The market is young now as we see more and more young population buying our cars. In terms of purchase behaviour, the reasons for buying a car have changed. Until a few years back, it was a value-for-money purchase....




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