Auto Journalist or Influencer, and what about auto journalism?

Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.

Boycotting Chinese goods; Remember the bat and ball story?

The Indian government’s discreet call to boycott Chinese goods is a far more serious call than the young boy walking away with his bat. The US too is not far behind in this almost juvenile act.

Covid pandemic hits Indian auto journalists in their solar plexus

The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...

TVS MotoSoul 2019 debuts in Goa with launch of performance gear

TVS Motor Company inaugurated its maiden annual event for racing enthusiasts–MotoSoul 2019 in Goa. The company not only launched the TVS Racing Performance Gear during the event but also announced its team for the u...

Amit GT collection with Mercedes-Benz  at Hilton Mumbai International Airport

The Hilton Mumbai International Airport in association with Jyotiee Balani and Landmark Cars-Authorised dealership for Mercedes-Benz passenger vehicles played host to an exclusive preview of well-known designer Amit...

Bentley, Heinz Mayer launch jewellery collection

Bentley, the world’s leading luxury car maker, and Heinz Mayer a family owned manufacturer of fine jewellery dating back to 1599, have come together to launch Bentley’s first jewellery collection that comprises a ti...

Amit GT’s latest collection unveiled in midst of cars and celebrities

The JW Marriott Hotel New Delhi Aerocity in association with Jyotiee Balani and AMP Motors - Authorised Retailers for Jaguar Land Rover vehicles serving Delhi NCR and Rajasthan, played host to an exclusive preview o...

Rear seat seatbelts, what are those?

We detail some of the important facts from a recent Rear Seat Belt Usage and Child Road Safety in India study to ponder over some worrying trends and ways to counter them.

Blackberry flags off 2018 edition of Distinguished Gentleman’s Ride

Blackberrys, India’s leading menswear brand flagged off the 2018 edition of The Distinguished Gentleman’s Ride in Gurgaon. The Sunday morning saw over 500 distinguished gentlefolk in Gurgaon don stylish suits from B...

Hero Cycles revives 110-year-old Classic British cycling brand Viking

India-based global cycle major Hero Cycles is breathing fresh life into one of Britain’s most famous bike brands - Viking. Hero Cycles, the world’s biggest bicycle manufacturer by volumes, bought the 110-year-old Vi...

India’s first smart crossover electric bike-- Tronx One

Tronx Motors, a Smartron company, has announced the launch of India’s 1st smart crossover electric bike, Tronx One. Tronx Motors, earlier known as Volta Motors, was founded with a vision to redefine the commuting ex...

Okinawa becomes the first electric 2 wheeler brand to reach Khardung La Pass

Okinawa Scooters, an electric two-wheeler manufacturing company, began a journey of 10 days and 1350 kms with ‘Praise’ - #WheelsOfChange electric scooter to final reach Khardung La, one of the highest motorable pass...

Suzuki Motorcycle India kick-starts campaign to promote helmet awareness

Suzuki Motorcycle India Private Limited (SMIPL) has kick-started the second-phase of its helmet awareness campaign – ‘#HelmetForLife. In a bid to promote safe-riding habits and encouraging two-wheeler riders as well...

Triumph Motorcycles India flags off Jammu -Kanyakumari road safety ride

Triumph Motorcycles, for the first time flagged off a Jammu to Kanyakumari ride promoting safer riding techniques across India. The brand often conducts road safety workshops, where the programmes focus on two-wheel...

Taapsee Pannu launches Honda 2Wheelers India’s helmet campaign

Honda Motorcycle & Scooter India Ltd (HMSI) aka Honda 2Wheelers India pavilion became the centre of attraction on February 10, 2018 at the Auto Expo –The Motor Show 2018 being held at the India Expo Mart in Greater ...

Maruti Suzuki organises a flash mob to promote seat belt usage

As a part of its road-safety efforts, Maruti Suzuki India Limited will be creating excitement and surprise among Auto Expo 2018 visitors at Greater Noida when it organised a unique #PehniKya? flash mob to create awa...

BMW Motorrrad, Triumph new launches at India Bike Week 2017

Bikers from across the country rode into Vagator, Goa for the two-day (Nov 24 & 25 , 2017) 5th edition of the India Bike Week to celebrate their passion for moto-culture. Organised by Orangefish Entertainment Privat...

Modern fashion meets superbikes

Flashy motorcycles and beautiful models make a heady concoction. Thus, at the Super Biker's Fashion Show held on the night of October 14, 2017 in New Delhi’s Oodles Hotel in Chattarpur, one saw a few high end Suzuki...

Ford odour factory ensures that cars smell good

Generally it is perceived that cars are bought on the basis of their colour, shape, brand and design. That may be right but many buy a car based on its smell too. In fact, smell is the most sensitive and powerful of...

Local helmets stand no chance in crash test with sledgehammer

Motown India conducted a simple yet decisive test to check the strength of some local helmets vis-a-vis the branded Indian ones. Three branded affordable new helmets from leading and popular Indian brands Steelbird,...

Public, law enforcers equally to blame for not wearing safety belts

Even though safety belts in cars are meant to protect your life in case of an accident, a majority of Delhi-ites are not convinced of the fact that wearing a safety belt while travelling in a car can actually save y...

TRIBUTE TO THE JEEP Go Devil, Go...

Talks of the war bring back too many sad memories for him but as soon as I mention ‘jeep’ in the course of the conversation, his eyes light up. He breaks into a slow deep smile and thousands of wrinkles line up his ...

Firefox Bikes launches co-branded bikes with Swiss Military

Firefox Bikes, a leading premium biking company, in association with Swiss Military announced the new range of Swiss Military co-branded bikes. Firefox Bikes has joined hands with Swiss Military for introducing inte...

Wearable mobility device for blind being developed by Toyota

Automobile major Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence. Called Project Blaid, it reflects th...

Ford Mustang to pop the Auto Expo 2016 champagne!

The Big Bang 13th edition of the Auto Expo-The Motor Show 2016 gets off to an exciting start at the India Expo Mart in Greater Noida on the outskirts of Delhi, from February 5 to 9, 2016. The two days of February 3 ...

Limited edition Ducati Scrambler and savvy sunglasses unveiled

Ducati Scrambler and Italia Independent have presented their new creations in Miami, USA during the week of the prestigious contemporary art exhibition “Art Basel”. The two brands launched a new limited edition Duca...

Automakers spend billions on technology that many consumers do not use

To think of it, there are so many features in a modern car that an owner of a car in India or elsewhere around the world does not really use. Everybody knows there is a safety airbag; well no body wishes to use that...

Book Review of  Seven Uncommoners by Author  Ridhima Verma

It was Valentine’s Day and I was walking towards one of the halls at the Pragati Maidan in New Delhi where the World Book Fair was being held. It was February 14, 2015. I spotted a young lady in a floral dress and w...

 Bentley Infinite fragrance, an addition to men’s collection

The launch of the new Infinite fragrance from Bentley signals an exciting addition to the men’s collection. This new fragrance that goes by the name of Infinite embodies a desire for genuine freedom and individualit...

Land Rover celebrates Defender with recreation of 1948 production line

The way cars are manufactured has only changed in the last few decades. In the days of yore, there was nothing called automation and everything was virtually done by men working along assembly lines. Land Rover, now...

Ranbir Kapoor is new brand ambassador of TAG Heuer

TAG Heuer, a Swiss watchmaker unveiled its new ad campaign called “Don’t Crack Under Pressure” and announced Bollywood actor Ranbir Kapoor as its new brand ambassador at an event at the Buddh International Circuit, ...

Women in India now have a reason to wear helmets

Women in Indian metros, especially in Delhi have been shying away from wearing helmets. Riding pillion without helmets on two-wheelers has led to increasing fatalities among women. Now with the colourful and youthfu...

Land Rover, Barbour join hands for clothing

Two British icons, Land Rover and Barbour have announced their first clothing collaboration for Autumn/Winter ‘14. According to a company statement, the collection will include a series of men’s and women’s outerwea...

Lamborghini introduces perfume "L" for men

The newest product in the collection of super sports car maker Lamborghini is the perfume "L", for men who love essential, unique luxury. The first of the four fragrances, a limited edition with only 999 produced, w...




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