The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per ...
June 5 is World Environment Day. In India, car manufacturers do their bit and conduct pollution camps where cars are checked for their pollution and accordingly they do the needful. As for the government and bodies...
Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million v...
On the occasion of Karnataka Rajyotsava, Ather Energy, India’s leading electric two-wheeler manufacturer, is introducing Kannada language on the dashboard of its family scooter, Rizta.
In line with the growing demand for dash cams, which in turn is a result of increased road safety awareness, Uno Minda, a leading Tier-1 supplier of proprietary automotive solutions to Original Equipm...
Samsung, India’s largest consumer electronics brand, announced the rollout of Digital Car Key compatibility with Mahindra Electric Origin SUVs through Samsung Wallet, offering more car owners a seamle...