The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per ...
June 5 is World Environment Day. In India, car manufacturers do their bit and conduct pollution camps where cars are checked for their pollution and accordingly they do the needful. As for the government and bodies...
Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million v...
Uno Minda, a leading Tier 1 supplier of automotive solutions to Original Equipment Manufacturers (OEMs), in its latest product offerings, has introduced a promising range of new car care product lines...
Ignyte Helmets, the premium brand of Steelbird Hi-Tech India Ltd., one of the world’s largest helmet manufacturers, has announced the launch of the IGN-58, a cutting-edge open-face helmet that merges ...
Studds Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume for calendar year 2024, announced the launch of “Vogue D1 Square”, the 1st graphic series of Studds Vogue helmet.