The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per ...
June 5 is World Environment Day. In India, car manufacturers do their bit and conduct pollution camps where cars are checked for their pollution and accordingly they do the needful. As for the government and bodies...
Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million v...
Dylect, one of India’s fastest-growing lifestyle electronics brands, has unveiled its latest innovation in automotive technology — a range of smart dashcams designed to promote road safety, accountabi...
Audi, the German luxury car manufacturer, has launched the Audi Dash Cam in India. Priced at Rs 68,000/-, the Audi Dash Cam represents a leap forward in in-car surveillance and security technology. It...
Bentley engineers have partnered with Akrapovic, world leaders in performance exhausts, to offer an optional Titanium Akrapovic Exhaust for the latest Continental GT, Continental GT Convertible and Fl...