The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per ...
June 5 is World Environment Day. In India, car manufacturers do their bit and conduct pollution camps where cars are checked for their pollution and accordingly they do the needful. As for the government and bodies...
Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million v...
Luxury automotive manufacturer JLR has reengineered one of the most structurally important but carbon intensive components within its future vehicles -the instrument panel crosscar beam.
Marelli, a global mobility technology supplier to the automotive sector, unveiled its new solution for Intelligent Energy Management for hybrid and electric vehicles at CTI Europe 2025, in Berlin (Ger...
With the rapid adoption of electric vehicles in India, the need for dependable and user-friendly home charging solutions is stronger than ever. Addressing these evolving requirements, Uno Minda, a lea...