The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per ...
June 5 is World Environment Day. In India, car manufacturers do their bit and conduct pollution camps where cars are checked for their pollution and accordingly they do the needful. As for the government and bodies...
Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million v...
Continental is promoting the development and use of open source software. The technology company has adopted a manifesto that emphasises its commitment to collaborative work with Free and Open Source ...
Nearly 50 DHL Express vans will begin running on the Michelin UPTIS airless tyre to make last-mile deliveries in Singapore by the end of 2023. The pilot programme begins with the first vehicles making...
Bentley Motors has introduced 3D printed solid gold in the exclusive Mulliner Batur – the first time such a ground-breaking process is believed to have been used in the automotive industry. The ‘addit...