The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
There are different ways to promote safe riding. When that effort is sugar coated with a beautiful offer, then you can be rest assured that people would love it. That’s what Droom has been doing with their Rs 9 per ...
June 5 is World Environment Day. In India, car manufacturers do their bit and conduct pollution camps where cars are checked for their pollution and accordingly they do the needful. As for the government and bodies...
Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million v...
Finally it's that time of the year when we look forward to enjoying the holidays at our favourite destinations and what better way to travel, than on your favourite motorcycle, the all-new Classic 350...
Celebrating its 120th Anniversary, Royal Enfield announced the launch of a new range of limited edition helmets earlier this week. The limited range will consist of hand painted helmets designed by ar...
Sony India has introduced the new XAV-AX8100 in-car media receiver, offering new utility features, powerful sound and smart features.