The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
When I got my hands on this book ‘THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT’ authored by Tim Bouquet, I could not help being nostalgic. I felt as though I was very close to almost all the m...
Motoring journalism is not as easy as it seems. Every rookie just out of college thinks that auto journalism means zipping around town driving the best of vehicles, travelling around the world and getting behind the...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
drivebuddyAI, the Ahmedabad-based pioneer in AI-powered Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS), demonstrated its full-stack in-cabin safety platform through live...
BYD India, a subsidiary of BYD and the world's No. 1 NEV (New Energy Vehicle) manufacturer, showcased its globally-acclaimed DM-i (Dual Mode Intelligent) technology in India, marking a significant mi...
As India accelerates its transition to electric mobility, the focus is shifting from adoption to scale, efficiency, and affordability. Bosch is set to support this next phase with the introduction of ...