Auto Journalist or Influencer, and what about auto journalism?

Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.

Covid pandemic hits Indian auto journalists in their solar plexus

The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...

THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT

When I got my hands on this book ‘THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT’ authored by Tim Bouquet, I could not help being nostalgic. I felt as though I was very close to almost all the m...

Motown India bloopers: A behind the scene hilarious moments!

Motoring journalism is not as easy as it seems. Every rookie just out of college thinks that auto journalism means zipping around town driving the best of vehicles, travelling around the world and getting behind the...

Motown India; An Editor’s Diary; Maruti S-Cross drive

Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...




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