The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
When I got my hands on this book ‘THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT’ authored by Tim Bouquet, I could not help being nostalgic. I felt as though I was very close to almost all the m...
Motoring journalism is not as easy as it seems. Every rookie just out of college thinks that auto journalism means zipping around town driving the best of vehicles, travelling around the world and getting behind the...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
There is no end to fancy accessories for your car, be it for the interiors or the exterior. Can you imagine, you can also change your car key to a real fancy one? Keydroid India, the pioneering brand ...
Axalta Coating Systems, a leading global coatings company, announced its 2024 Global Automotive Colour of the Year – Starry Night. The latest edition marks the 10th year Axalta has introduced its auto...
Greencore Electronics, a trailblazer in advanced automotive solutions, has unveiled a car vacuum cleaner and puncture repair kit which are fully made in India.