Apollo Tyres joins hands with Cougar Motorsport for RFC India 2022

Leading tyre manufacturer Apollo Tyres has partnered with Cougar Motorsport to promote offroad motorsport in the country. The company has come on board as an Associate Sponsor for the 8th edition of The Rainforest C...

Hindustan Motors Ambassador and its column mounted gears

One day I got a call from Promit Hazra, a young boy residing in Kolkata. He wanted to be an auto journalist. I tried to dissuade him from joining a profession that makes no sense today. He told me his father is a ca...

Royal Enfield to set tracks ablaze with 1st edition of Continental GT Cup

After setting the country side on fire with its adventure motorcycles and an equally adventurous spirit, motorcycle major Royal Enfield is now planning to set the tracks on fire in India. The company announced the d...

Peugeot takes wraps off new 9X8 Hypercar

Peugeot has taken the wraps off the new 9X8, its latest-generation Hypercar challenger which is poised to make its competitive debut in the FIA World Endurance Championship (FIA WEC) in 2022.

T-Roc-in the Mountains of Manali

Thus, when we got our hands on the Volkswagen T-Roc SUV, we could not think of any other destination but the mountains. Manali and Rohtang Pass came to our mind, as the car was to be picked up from Delhi.

DIGILIFE: Asus ROG Phone 3-Gaming Champ

Here’s a theory. With gaming smartphones, you invariably find top shelf hardware targeted towards enthusiasts. And with that top-shelf hardware comes high levels of performance that can easily be appreciated by not ...

Review- DigiLife- OnePlus TV - Y Series 43-inch

OnePlus recently announced the far more affordable Y Series of TVs. We have got our hands on a 43-inch specimen and after some time testing it, here are our thoughts.

Mandatory High Security Registration Plates, coloured coded stickers for Delhi NCT vehicles

In the midst of the prevailing COVID-19 pandemic, panic and restrictions, the Transport Department of Delhi, in a public noticed issued on September 22, 2020, warned owners of new and old vehicles registered in NCT ...

Indian Auto Journalism: Fall from Grace

The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...

Royal Enfield, Levi’s bring out exclusive jeans, jackets collection

Royal Enfield and Levi’s have joined hands to bring out an exclusive collection that includes jeans & jackets made from Cordura denim with high abrasion resistance that is built to last. They are purposefully design...

Auto Journalist or Influencer, and what about auto journalism?

Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.

Covid pandemic hits Indian auto journalists in their solar plexus

The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...

Calamus One electric bike makes global debut

Calamus One, a new generation electric bike will be making its global launch on July 16, 2019 on Kickstarter, according to Nilesh Bothra, co-founder & CEO of Calamus, Mumbai. Huzaifa Hararwala is the co-founder & C...

GoZero Mile Review

GoZero Mile Review

May 23 2019

It is not often that we review budget friendly cycles. But this time around we got our hands on the Go Zero Mile. The cycle costs Rs 29,999 and is one of the first products in India by the British cycle makers GoZer...

A day at Guangde Proving Ground in China with MG, Roewe cars

The Guangde Proving track was really intimidating. We were not allowed to use our cameras, mobile phones or any other recording devices at the plant. It was as though we were at a top secret facility of SAIC Motor C...

All-new Santro and an ageless Shah Rukh Khan at his best!

Both are iconic, the new Hyundai Santro which has been around for 20 years and Bollywood badshah Shah Rukh Khan who incidentally has been around on this beautiful Mother Earth for the last 52 years. It was 20 years ...

Isuzu Motors India sponsors 2018 Rain Forest Challenge (RFC) in India

Isuzu Motors India has joined hands with Cougar Motorsport Pvt. Ltd. to promote the spirit of adventure by sponsoring the 2018 edition of RFC India. This is the 5th edition of India’s toughest international off-road...

Pinnacle Speciality Vehicles unveils Finetza motor home

Arjuna award winner and a renowned cricketer, Gautam Gambhir unveiled Pinnacle Speciality Vehicles’ bespoke range. Finetza is India’s first and best-in-class expandable motor home and the ultimate definition of lux...

Teach your kids to drive, the Toyota way

Toyota will be handing over keys to its latest concept roadster at the Tokyo Toy Show which begins from June 1 to 4, 2017. Young visitors to the show will be able to get behind the wheel of the Camatte Petta concept...

Rolls Royce Sweptail, an “automotive haute couture” for US $ 12.8 million

In 2013, Rolls-Royce was approached by one of its most valued customers with a very particular request. A connoisseur and collector of distinctive, one-off items including super-yachts and private aircraft, this gen...

THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT

When I got my hands on this book ‘THE MAN BEHIND THE WHEEL: HOW ONKAR S KANWAR CREATED A GLOBAL GIANT’ authored by Tim Bouquet, I could not help being nostalgic. I felt as though I was very close to almost all the m...

TRIBUTE TO THE JEEP Go Devil, Go...

Talks of the war bring back too many sad memories for him but as soon as I mention ‘jeep’ in the course of the conversation, his eyes light up. He breaks into a slow deep smile and thousands of wrinkles line up his ...

Bhutan: Mojo spot on!

Up in the mountains of Bhutan, there comes a time, ever so frequently, when heavy mist comes rolling in and blocks everything from view. So Akielie and I pull over under an overhanging rock, take off our helmets, g...

Volvo S90 launched with designers Abu Jani and Sandeep Khosla

Volvo Cars associated with India’s foremost couturiers Abu Jani and Sandeep Khosla to unveil this beauty through ‘The Enchanted Collection’, a specially curated show to launch this exclusive enchantress. Adding char...

Firefox Bikes launches co-branded bikes with Swiss Military

Firefox Bikes, a leading premium biking company, in association with Swiss Military announced the new range of Swiss Military co-branded bikes. Firefox Bikes has joined hands with Swiss Military for introducing inte...

Product clinics are an integral part of car & bike launches

Have you ever heard of a product clinic? Product clinics are popular among vehicle manufacturers. Usually the entire clinic is conducted in secrecy and each of the participants is made to sign a document not to disc...

Skoda innovative anti-bike-theft campaign wins awards

The campaign from Skoda’s online cycling magazine ‘We Love Cycling’, has received several awards for its creativity in combatting bicycle theft. Awards included the Czech Art Directors Club’s ADC Creative Awards, Br...

Driving, driving in my car....exploring the world of kids

Yes, welcome to the world of toy cars and bikes. Toy cars and bikes come in different shapes and sizes, from ones so tiny that you can clasp them in your palm and some so big that a child can actually drive or ride ...

California T in the midst of the charming Arabian desert

Owning a Ferrari is by itself a mighty achievement and driving it on some of the most beautiful roads with desert on both sides, is an experience that is heavenly. Following on from its globally-acclaimed ‘Deserto R...

Honda 2Wheelers kicks off the FUNtastic weekend at Auto Expo 2016

Honda 2Wheelers India pavilion became the centre of attraction at the bi-annual Auto Expo 2016 as it unleashed its FUNtastic Weekend carnival. Brining glamour, fun and vibrancy to Honda 2Wheeler pavilion was Honda’s...

Limited edition Jack Daniel's branded Indian Chief Vintage

We all know that ”Bottles and Throttles” don’t mix at all. But when a respected motorcycle company and a liquor company join hands, there is a lot a society can benefit. Indian Motorcycle, America’s first motorcy...

YOLO Chronicles: Experiencing Force Gurkha Rainforest Challenge India

When the guys at Cougar Motorsport decided to introduce Rainforest Challenge India (RFC) last year (sponsored by Force Motors) in 2014, I really wanted to cover the event, but due to my inexperience covering anythin...

River rafting on the Ganges

Just the other day I was telling my friend that journalists are usually pampered by corporates when they are invited for a drive to some exotic locations around the country. But when Nissan invited me for a drive of...

Home Away From Home

Home Away From Home

Oct 01 2014

For this year’s anniversary issue we thought of doing something a bit more adventurous than just a road trip to Jaipur. We wanted to experience Jaipur from a completely different angle. So we decided to take PCP Mot...

Porsche expands Masterpiece Collection for homes

Porsche Driver’s Selection has expanded its Masterpiece Collection of highly expensive goodies to decorate your home. Now you can have an exclusive rim wall clock which is made from genuine car part of a 20 inch Por...

Land Rover, Barbour join hands for clothing

Two British icons, Land Rover and Barbour have announced their first clothing collaboration for Autumn/Winter ‘14. According to a company statement, the collection will include a series of men’s and women’s outerwea...

Bentley handbags for Rs 3.40 lakh upwards

If you think it’s only cars that would be on display at the forthcoming Geneva Motor Show, then think twice. Bentley will show its beautiful cars and also its exquisite collection of handbags. It would be on sale at...

Shopping delivered to your car!!

In a ground-breaking technology move for the automotive industry, Volvo Cars has demonstrated the world’s first delivery of food to the car – a new form of ‘roam delivery’ services. The service, which will be showca...

Volvo Trucks President does a stunt on FMX truck

Claes Nilsson, President of Volvo Trucks, did not hesitate to stand on a truck dangling more than 20




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