The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...
Motoring journalism is not as easy as it seems. Every rookie just out of college thinks that auto journalism means zipping around town driving the best of vehicles, travelling around the world and getting behind the...
Sometime in the summer of 2015, I also got to play a journalist in a short clip produced on behalf of Maruti Suzuki Ltd. It was during the launch and drive of the S-Cross that the company asked me whether I could be...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to original equipment manufacturers, has launched its new premium range of alloy wheels in the Indian aftermarket in collaborat...
Greaves Retail, India's leading fuel-agnostic mobility solutions provider and a unit of Greaves Cotton Limited, has announced the launch of its complete range of e-rickshaw batteries under the brand '...
Kia India is now offering an electric sunroof in its Sonet Smartstream G1.2 HTK+ variant. The model will be available at Rs 9.76 lakh. Sonet has already more than 3.3 lakh customers in last three year...