Ultimate Desert Challenge  2023 edition to be held in Jaisalmer

The Ultimate Desert Challenge (UDC), one of India’s biggest motorsport competitions, is all geared to launch its X-Factor edition in Jaisalmer, Rajasthan, from August 18 to 20, 2023.

Penchant for adventure sports, off-roading calls for good set of tyres

As per Global Market Insights report, the market size of Off-Road Vehicles (ORV) surpassed USD 15 billion in 2020 and is anticipated to grow at 7% CAGR between 2021 and 2027. This also means that the demand for spec...

Hero Cycles launches Lectro EHX20 e-cycle powered by Yamaha

Hero Cycles has collaborated with Japan's Yamaha Motor Co., Ltd to launch Lectro EHX20 - the first centre motor e-cycle for the Indian market. The e-cycle powered by Yamaha is an addition to Hero Cycles' popular e-c...

Thar off-roading in Kochi sees clubs rising to the challenges

Mahindra & Mahindra Ltd. (M&M), concluded the third edition of Thar Fest held on March 10, 2019 in Kochi. Adding zest to the Thar Fest was the fourth edition of the Mahindra Adventure ‘Club Challenge’ where the top ...

Polaris India inaugurates 84th Polaris Experience Zone in India

Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., has taken the adventure quotient for enthusiasts in Bengaluru a notch higher by inaugurating the second branch of Dirt Mania Adventure in...

Isuzu Motors India sponsors 2018 Rain Forest Challenge (RFC) in India

Isuzu Motors India has joined hands with Cougar Motorsport Pvt. Ltd. to promote the spirit of adventure by sponsoring the 2018 edition of RFC India. This is the 5th edition of India’s toughest international off-road...

ATV Circuit launched in Noida for off-road adventure

Off-road enthusiasts in Delhi and surrounding areas can now look forward to an exclusive track to ride their off road vehicles as ATV Circuit has launched such a track in Noida. In order to promote off-roading in a ...

Polaris inaugurates 3rd PEZ in Haryana, near Sonipat

Polaris India has inaugurated their 3rd Polaris Experience Zone (PEZ) in Haryana. The PEZ is located in the Divine City Township of Gannaur in Sonipat. The other PEZs in the Haryana region are located in Dharuhera a...

Hero Action Team cycles in deep snow in Himachal Pradesh

Hero Action Team, India’s first professionally managed mountain biking team, reached another milestone by covering one of the most difficult terrains in India during winters. In a first-of-its-kind mountain biking s...




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