Search engines, online videos and dealer’s websites getting popular, says Google Kantar study

Google India and Kantar have released the findings of the ‘Auto Gear Shift India 2020’ report that captures the digital influence on Indian automobile buyers and the opportunities for the industries.

Indian Auto Journalism: Fall from Grace

The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...

Auto Journalist or Influencer, and what about auto journalism?

Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.

Suzuki Motorcycle India kick-starts campaign to promote helmet awareness

Suzuki Motorcycle India Private Limited (SMIPL) has kick-started the second-phase of its helmet awareness campaign – ‘#HelmetForLife. In a bid to promote safe-riding habits and encouraging two-wheeler riders as well...

Maruti Suzuki organises a flash mob to promote seat belt usage

As a part of its road-safety efforts, Maruti Suzuki India Limited will be creating excitement and surprise among Auto Expo 2018 visitors at Greater Noida when it organised a unique #PehniKya? flash mob to create awa...

TVS Racing sets national stunt record with Moto Tycoonz on TVS Apache RTR 200

Bunty Godara recently participated in TVS Apache Pro Performance X which was organised by TVS Motor Company in Chennai. It was an event which involved non-stop stunt riding for five hours. Bunty was part of the team...

Peugeot announces India leg of Django Adventure

Peugeot Motorcycles (PMTC) part of the USD 17.8 billion Mahindra Group, announced the Indian leg of the Paris-Saigon ride which is a recreation of the journey undertaken by Serge Gracium and Michel Vaslin, two Petty...

MINI’s new short film “This Day Forward” says it all

An extraordinary short film by Oscar-winner Joachim Back marks the launch of the new MINI Convertible. MINI has launched the third phase of the new MINI Convertible campaign with the release of the short film “This ...

Splash n Dash:  Exppress Car Wash

But if you want a good long lasting rub down or buffing, detailing and cleaning, then you have help at hand and that too at reasonable prices. There is a new kid on the block called Exppress Car Wash, a fully automa...

Hyundai campaign gets 4m + views on YouTube

Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million v...




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