Bengaluru City Police all-women motorcycle brigade with Royal Enfield

Bengaluru City Police in partnership with Royal Enfield has created an all women motorcycle riding brigade- ‘We for Women’, a team dedicated towards making Bengaluru a safer city for women and children.

Kent RO forays into automotive security with Kent CamEye at Rs 17,999

You have heard of them as water purifiers. Yes, who can forget the face of yesteryear Bollywood star Hema Malini endorsing Kent RO systems. The company has now come out with Kent CamEye, a next-gen car camera. KENT ...

Lamborghini Day celebrated for the first time in India

Automobili Lamborghini brought its international platform – Lamborghini Day to India for the first time from February 23 to 24, 2019 in Jaipur, Rajasthan in North India. Lamborghini Day celebrates Lamborghini’s lead...

30 young women star in JK Tyre YFLO Power Drive

JK Tyre Young FICCI Ladies Organisation Power Drive was successfully held in New Delhi, with over 30 young women bringing some of the iconic roads in the national capital to life as they sped along in their luxuriou...

US Trek Bicycle unveils Madone SLR in Rs 4.19 lakh to Rs 8.38 lakh range

Trek Bicycle has launched the latest generation of its ground-breaking aerodynamic race bike, Madone. Renowned for its ability to balance aerodynamics with ride quality, the new Madone has been updated with key tech...

More than 500 Triumph riders ride to support girl child education

Triumph Motorcycles India marked the 72nd Independence Day of India with special Triumph Freedom Ride held across its dealerships in India. Celebrating the spirit of freedom, 513 riders from the Riders Association o...

Audi welcomes Saudi Arabian women as they take the wheel

It’s a new era for women in Saudi Arabia: From now on they can also get a driver’s license and drive a car. Audi has dedicated a short film of its own to the new group of female customers and will show it on its soc...

Saudi racer Aseel Al Hamad commemorates reversal of ban on female drivers

Though Saudi Arabia is among the wealthiest nations in the world, it never allowed women to drive vehicles in its country. It may sound unbelievable but yes, it is true. But now the oil rich nation has lifted the ba...

All women crew waves BKT flag on Mount Everest

An enthusiastic group of five women across India in association with Balkrishna Industries Limited (BKT) scaled the Mount Everest (Sagarmatha) on June 4, 2018. The expedition also marked the first time that BKT has ...

India Bike Week 2017 - The Face of Indian Biking- A Wrap up

Just like that of a hound, my ears were up and my eyes keenly searched the horizon. The roar grew louder and louder. The riders had begun pouring in from all parts of the country. One, two, three or four. The cylind...

2017 edition of Rider Mania witnesses races, launches

Royal Enfield Rider Mania, India’s most definitive motorcycle festival which concluded recently saw participation from Royal Enfield enthusiasts in India and across the world as they converged at Goa to be a part of...

India Bike Week 2017 in Goa to attract 20,000 bikers

The weekend of November 24 and 25, 2017 will see over 20,000 bikers from across the country roaring their way to the beautiful state of Goa be part of the India Bike Week. It will be all about celebrating riding, br...

Triumph organises biggest-ever "Distinguished Gentleman's Ride"

As part of the Distinguished Gentleman's Ride (DGR) over 70,000 men and women all over the world dressed up in their finest formal attire and rode modern classic and vintage styled motorcycles through the streets of...

12 gritty riders successfully complete tour of Ladakh on 110cc TVS Scooty Zest

TVS Motor Company recently announced the successful completion of the Himalayan Highs Season 3, which saw participation of 12 gritty riders from across the country. These riders consisted of 10 female and 2 male can...

Datsun India honours cricketer Harmanpreet Kaur

Datsun India presented the Indian women's cricket team Vice Captain, Harmanpreet Kaur a redi-GO hatchback to honor her performance at the recent ICC Women's Championship 2017. Harmanpreet Kaur played an unbeaten kno...

First Delhi Bike Pride spreads strong message of equality

It was not the first Delhi Bike Parade, rather it was the first Delhi Bike Pride for the LGBTQIA community that was held on July 02, 2017. The LGBTQIA community basically encompasses lesbians, gays, bisexuals, trans...

Local helmets stand no chance in crash test with sledgehammer

Motown India conducted a simple yet decisive test to check the strength of some local helmets vis-a-vis the branded Indian ones. Three branded affordable new helmets from leading and popular Indian brands Steelbird,...

Jaguar Land Rover launches 2017 branded goods collection

Tata Motors owned JLR (Jaguar Land Rover) launched their latest 2017 collection of branded goods. Both Jaguar and Land Rover have been long associated with luxury and craftsmanship. Their Branded Goods Collection is...

Four women in a Tata Hexa set on an epic journey

Paving the way to create awareness on women empowerment, Dr. Najma Heptulla, Governor of Manipur, flagged off a team of four adventurous women - Meenakshi Aravind, Mookambika Rathinam, Ruckmani V and Priya Rajpal in...

Public, law enforcers equally to blame for not wearing safety belts

Even though safety belts in cars are meant to protect your life in case of an accident, a majority of Delhi-ites are not convinced of the fact that wearing a safety belt while travelling in a car can actually save y...

Mercedes-Benz partners with Laureus Sport for Good

Mercedes-Benz has associated with Laureus Sport for Good in India, using the power of sport to help underprivileged children overcome social challenges. The new partnership will see Mercedes-Benz funding two Laureus...

Distinguished Gentlemen’s Ride held in Mumbai, Pune

Nattily attired gentlemen and women took on to the roads again in Mumbai and Pune recently with their classic motorcycles for a global celebration of motorcycling, style, friendship and banter all in aid of giving ...

Fashion Designer Wendell Rodricks rocks with Audi Pune.

The JW Marriott in association with Jyotiee Balani and Luxury Partner Audi Pune played host to an exclusive fashion evening where the Trapezoid Collection was showcased by Schulen Fernandes for Wendell Rodricks on S...

Automobili Lamborghini hosts ‘First Super Sports Car drive for Women’

Automobili Lamborghini India piloted the First Super Sports Car Drive for Women in New Delhi. Extending its spirit to a broader spectrum of audience this drive was initiated to encourage the culture of driving passi...

Motorcycle Stunt Riding: No Pain, No Gain

There are several motorcycle stunt championships across the globe, but none of major significance yet in India. Energy drink Red Bull brought two-time European stunt champion and Red Bull athlete Aras Gibieza to Ind...

TVS Motor Company announces Himalayan Highs Season 2

Zest110 Himalayan Highs. Enthusiastic women riders across India have been invited to ride to the highest motorable road in the world on TVS Scooty Zest 110. The trip will be led by Ms. Anam Hashim, who rode the TVS ...

Porsche Cayenne expedition to support women’s empowerment

Porsche India has partnered with the organisation ‘Women Beyond Boundaries’ (WBB) on a 20-day expedition across the Himalayas. Nidhi Tiwari, founder of the organisation, will showcase women’s empowerment through mob...

Audi Pune plays host to lady drivers for an off-road experience

The lady drivers were invited by the Audi Pune dealership along with Jyotee Balani. The cars on the track included the Audi Q3, Q5 and Q7. These SUVs were tested on a natural off roading track. Audi dealerships acro...

Limited edition Ducati Scrambler and savvy sunglasses unveiled

Ducati Scrambler and Italia Independent have presented their new creations in Miami, USA during the week of the prestigious contemporary art exhibition “Art Basel”. The two brands launched a new limited edition Duca...

JW Marriott Mumbai Sahar

When I heard that a new JW Marriott was scheduled to open right next to the international airport in Mumbai, it was exciting news for a lot of people including me who instantly want to check in to a hotel without th...

Riding a path less ventured with Mahindra Gusto

Two-wheelers offer you spontaneity, like no four-wheeler can ever dream to offer, especially when the traffic outside is choc a bloc. Want to see a movie? Want to go out and grab a bite? Want to go out and feel the ...

Jaguar Land Rover India launches new 2015 collection of branded goods

Luxury car maker Jaguar Land Rover India, part of Tata Motors group, has launched the new 2015 Lifestyle Collection for both men's and women's clothing, gifts, accessories and luggage items. All products have been s...

Gul Panag Mahindra Scorpio Getaway adventure on Discovery channel

Versatile personality and a great Mahindra fan, Gul Panag, recently went on a challenging, women-only expedition, with her friend Swaty, from Manali to Leh in her customised Mahindra Scorpio Getaway, covering 2257 ...

JK Tyre presents ‘Women’s Rally to the Valley’

It was Mumbai’s first ever Women’s Car Rally and it had over 250 cars (1000 women) on the city streets on their special day. The rally commenced from Hotel Sahara Star (Domestic Airport) at 8 in the morning and proc...

Honda,Delhi Traffic Police organise ‘Women Safety Rally’

On the International Women’s Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) and Delhi Traffic Police organised a ‘Women Safety Rally,’ in New Delhi on March 8, 2015. The rally was flagged off by B. S. Bassi,...

Audi organises Women’s Power Drive on Women’s Day

German luxury car manufacturer Audi AG on March 8, 2015 organised the Audi Women’s Power Drive in New Delhi and Bengaluru to celebrate Women’s Day. This was an exclusive programme to give women auto enthusiasts a ch...

Resplendent Rendezvous

As dawn breaks and the morning mist begins to settle we congregate around the well rested bulls with cloths and tools tending to them with care. The itinerary for the day is a tour around the various historic sites ...

Toyota partners with fashion diva Claire Sulmers

Toyota has partnered with Claire Sulmers in the US. She is the founder of Fashion Bomb Daily, a daily online destination for the multicultural fashionista. With more than 2.4 million monthly visitors, she knows how ...

Women in India now have a reason to wear helmets

Women in Indian metros, especially in Delhi have been shying away from wearing helmets. Riding pillion without helmets on two-wheelers has led to increasing fatalities among women. Now with the colourful and youthfu...

Shah Rukh Khan has Korean women screaming for more

There is no doubt that Shah Rukh Khan remains King Khan of India and that the Koreans too, like the Indians, adore him, or as we all say, “worship” him. The moment he stepped inside the hall, the Korean community t...

Land Rover, Barbour join hands for clothing

Two British icons, Land Rover and Barbour have announced their first clothing collaboration for Autumn/Winter ‘14. According to a company statement, the collection will include a series of men’s and women’s outerwea...

Lamborghini introduces perfume "L" for men

The newest product in the collection of super sports car maker Lamborghini is the perfume "L", for men who love essential, unique luxury. The first of the four fragrances, a limited edition with only 999 produced, w...

Chevy keeps its promise but not the Brits!

LONDON: New research out reveals that Brits can only keep a promise for six days, and a third (29 pe




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