Recyclekaro signs an MOU with Bhabha Atomic Research Centre

Recyclekaro, one of the leading e-waste and lithium-ion battery recycling companies in India, has entered into a Memorandum of Understanding (MOU) with Bhabha Atomic Research Centre (BARC), India's foremost nuclear ...

 FlixBus launched in India to ease  inter-city travel

FlixBus, a global travel-tech leader offering the world’s largest bus network across 42 countries, has announced its arrival in India. In the second biggest bus market in the world, the company promises to revolutio...

Hyundai Motor India collaborates with Red Bull

Hyundai Motor India announced collaboration with Red Bull for the inaugural Red Bull Urban Downhill. Red Bull Urban downhill is a high speed mountain biking event wherein athletes engage in a downhill adventure cour...

India's biggest outdoor Lego bricks Installation for Hyundai Exter

Hyundai Motor India has unveiled the country’s largest outdoor installation made of Lego bricks to showcase the dynamic Hyundai Exter.

BLive launches Astra, a brand-new e-cycle by Reliance

BLive, India's fastest-growing multi-brand EV platform, has launched Astra - a brand-new e-cycle by Reliance. The product will be available through both offline and online channels of BLive. Astra is a premium quali...

Royal Enfield launches first-ever sustainable riding jacket Streetwind Eco

Royal Enfield, the global leader in the mid-size (250-750cc) motorcycle segment, announced the launch of the Streetwind Eco Riding Jacket - the first ever sustainable riding jacket, setting a new benchmark in the ri...

Lexus India announces winner of Nature Electrified Design contest

Commemorating its inception on ‘World Earth Day’, Lexus India culminated the Nature Electrified Design Contest to its fruition. Unveiling the winning entry, Lexus India took the wraps off the winning design livery t...

9th Edition of Rainforest Challenge India kicks off in Goa

India’s biggest and toughest off-road motorsport event, the Rainforest Challenge (RFC) India is back with some much-awaited adrenalin-filled off-road action. Organized by Delhi-based Cougar Motorsport, the 9th editi...

19th edition of Royal Enfield Himalayan Odyssey kicks off from Delhi

Amid the thunderous roaring of over 75 Royal Enfield motorcycles, the 19th edition of Royal Enfield Himalayan Odyssey was flagged off from Delhi. Embarking on an 18-day adventure ride, 75 riders will traverse approx...

MG Motor launches StudioZ ,an AR/VR Experience Centre in Chennai

MG Motor India, a British automobile brand with a 99-year-old legacy, inaugurated MG StudioZ, a uniquely immersive experience which leverages the interactive advantages of VR/AR to bring the MG brand closer to all c...

JawaYezdi Motorcycles host first edition of #BikerBrewscape

JawaYezdi Motorcycles, received an overwhelming response to the first edition of #BikerBrewscape in Pune.

Ceat Tyres introduces Enduro Tracks, an off-roading programme

Ceat Limited, a leading tyre manufacturer, has announced the launch of "Ceat Enduro Tracks," an exclusive and pioneering enduro training programme set to revolutionise off-road riding in India. This ground-breaking ...

Lexus announces finalists for Nature Electrified Design Contest

Craftsmanship is at the heart of the amazing experiences at Lexus. Lexus Takumi masters dedicate their lives to the perfection of an individual skill set and apply their highly trained senses to refine every detail....

Uber announces launch of Uber Green, unveils EV partnerships

Uber, the global ride sharing app, announced a slew of partnerships to electrify its services in India, teaming up with leading industry players to accelerate the transition to sustainable mobility. As part of the s...

MG Motor India's "Drive Her Back" initiative empowers women

MG Motor India onboarded candidates for the 4th edition of ‘Drive Her Back’; an initiative aimed to empower women to re-establish their careers after a break.

udChalo launches VirBike at Rs 25995 for Armed forces, Rs 27995 for rest

udChalo, a leading consumer tech firm, launched a path breaking electric bicycle named "VirBike".

Stryder launches its Street Fire 21-speed bicycle at Rs. 9599

Stryder, a Tata enterprise, has expanded its ecommerce portfolio with its newest additions to the bestselling Street Fire range–its latest multi speed variant Street Fire 21 Speed, a variant with double wall alloy ...

Hyundai starts building lunar exploration rover development model

Hyundai Motor Group announced that it has started building an initial development model of a lunar exploration mobility rover in tandem with aerospace partners.

We love cars, but where is the space for parking?

MG Motor India released its report on the findings of Urban Mobility Happiness Survey. The survey, conducted by Nielsen gathered valuable insights into the mobility patterns of people residing in major Indian cities...

Jeep India celebrates Unstoppable Women of Indian Navy

Jeep India, in collaboration with the Indian Navy, flagged of an all-women expedition titled 'She's Unstoppable,' on Navy Wellness & Welfare Association’s foundation day, also known as Nawwa Divas, to honour women h...

Auto Expo- The Motor Show 2023: Limited Numbers, yet Innovations Galore

Ever heard of mass leave? That’s exactly the situation at the Auto Expo-The Motor Show 2023 that is happening after three years in India. The biennial show got cancelled in 2022 because of the Covid pandemic. The sh...

Axalta announces Global Automotive Colour of the Year for 2023 – Techno Blue

Axalta Coating Systems, a leading global coatings company, has announced its 2023 Global Automotive Colour of the Year – Techno Blue. This is the 9th year the company has featured a trending colour.

Unesco, Royal Enfield forge partnership to safeguard Cultural Heritage of India

In a first of its kind endeavour, UNESCO (the United Nations Educational, Scientific and Cultural Organisation) and Royal Enfield, the world’s oldest motorcycle brand in continuous production since 1901, have come t...

Royal Enfield Continental GT Cup is back with Season 2

After a spectacular first season last year at the JK Tyre FMSCI National Racing Championship, Royal Enfield is ready to once again set the track on fire as it returns for Season 2.

Buying an electric car - what you should consider

Why buy an electric car? Many people have already answered this question for themselves: as a contribution to climate protection, because of government subsidies, lower running costs and modern technology. But there...

18th Royal Enfield Himalayan Odyssey flagged-off from New Delhi

Amid the thunderous roaring of over 70 Royal Enfield motorcycles and the contrasting chants of the lamas, early morning on July 2, 2022 at India Gate, the 18th edition of Royal Enfield Himalayan Odyssey was flagged ...

BYD e6 enters India Book of Records for maximum distance covered

BYD India, a new energy vehicle manufacturer, has entered the India Book of Records for the maximum distance covered in an electric car with its all-new e6. The fully electric MPV led the charge in the ‘Sustainable ...

The Rainforest Challenge India 2022 to be held in Goa from July 23 to 30, 2022

Cougar Motorsport is back with the most awaited off-road motorsport battle on Indian soil! Season 8 of The Rainforest Challenge (RFC) India is going to be held in Goa from July 23 to 30, 2022.

TVS Motor Company, Petronas form Petronas TVS Racing Team

TVS Motor Company has reached a partnership agreement with Petronas, an alliance that will see the progressive energy company become the title partner of TVS Racing, India’s first factory racing team.

Cougar Motorsport announces 1st edition of Sikkim Chapter of Himalayan Dash

Have you always dreamt of driving through the Eastern Himalayan State of Sikkim in your prized Audi or Mercedes to take a look at the beautiful Kanchenjunga range up close? Here is your chance to make that dream com...

E-Bicycles: Pedaling Towards A Sustainable Future

Mobility, technology, and the environment are entwined in attaining a sustainable future. The pressing need to curb the excessive consumption of fossil fuels for transportation, which, as reports suggest accounts fo...

Hero Cycles builds children’s bicycle portfolio with Doraemon, Jimmy, Jordan

Hero Cycles has launched a range of kids’ bicycles. Hero Cycles initially launched the Hero Sprint Jimmy and Hero Sprint Jordan collections, with retrofitted new-design anti-bacterial handle grips to keep the childr...

UNION BUDGET 2022-23: INFRA SPENDING IS THE MANTRA TO SUCCESS

Money spent on infrastructure, in essence, means money spent on everybody’s welfare. And if that infrastructure spending includes investments in charging outlets for electric vehicles, it augers well for the country...

Fern Hotels & Resorts partners with Magenta for EV charging facilities

The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain has tied up with Magenta, the fastest growing Indian Charge Point Operator (CPO) company, to install Electric Vehicle Charging Station...

Tata Power, ama Stays & Trails set up charging stations

Indian Hotels Company (IHCL), the company’s brand, amã Stays & Trails – India’s first branded home stay portfolio, has collaborated with Tata Power – one of India’s largest private sector integrated companies, to in...

Nexzu Roadlark electric bicycle offers 100km range

Nexzu Mobility is transforming the EV experience for customers with their Roadlark e-cycle that offers 100 km mileage and a top speed of 25 km/hr.

One Moto Global to launch electric 2 wheelers in India

One Moto Global, a British EV brand will be bring to India its main range models of electric vehicles, the Byka and Commuta electric two wheelers. The vehicles are to be launched on November 18, 2021.

Royal Enfield to set tracks ablaze with 1st edition of Continental GT Cup

After setting the country side on fire with its adventure motorcycles and an equally adventurous spirit, motorcycle major Royal Enfield is now planning to set the tracks on fire in India. The company announced the d...

Stryder launches feature-loaded e-bikes for urban riders

Leading bicycle brand Stryder, a wholly-owned subsidiary of Tata International Limited, has introduced Contino ETB 100 and Voltic 1.7 electric bikes. Contino ETB-100 is available at an introductory price of Rs 37,99...

Nissan Magnite is Official Car of the ICC Men’s T20 World Cup 2021

Nissan is the Official Sponsor of ICC Men’s T20 World Cup and the Nissan Magnite is the Official Car of ICC Men’s T20 World Cup 2021.The tournament will be held from October 17 to November 14, 2021 in UAE and Oman.

Ather Energy does a Tesla with its first Impact Report

Ather Energy, India’s first intelligent electric scooter manufacturer, has released its first Impact Report, measuring its overall social, environmental, and economic impact in 2019-2020. Ather Energy has been award...

To Speed or Not To Speed : SPECIAL FEATURE REPORT

To Speed or Not To Speed, that is the question. On June 27, 2021 was like any other weekend for the bunch of youngsters speeding on the Gurugram-Faridabad highway near the Delhi border. This long stretch of road do...

Life-size Lamborghini Sián FKP 37 created from 400,000+ Lego elements

Automobili Lamborghini in collaboration with the Lego Group has built a life-size replica of the Lamborghini Sián FKP 37, using over 400,000 Lego Technic elements. Following the launch of the 1:8 scale Lego Technic...

FORCE TRAVELLER AMBULANCE: THE UNSUNG HERO OF INDIAN AUTO INDUSTRY

Force Motors, an Abhay Firodia-controlled company is the manufacturer of fully factory built ambulance range and it also complies with the National Ambulance Code.

Vespa is 75; The wasp that charmed an international audience

In April 2021 Piaggio’s iconic scooter Vespa completes 75 years of existence. Much before Vespa officially started being manufactured at the Baramati factory in the district of Pune in the western Indian state of M...

Sacred groves, theyyam and a tryst with MG Hector Plus

'Sacred groves of Kerala: Down from 10,000 to 1,200', the headline of an article snapped my mind to attention. I researched the topic when the Instagram post 'Sacred grove conservation and tracing theyyam, the senti...

ElectroLight  is Axalta’s 2021 Global Automotive Colour of the Year

Axalta, a leading global supplier of liquid and powder coatings, announced its 2021 Global Automotive Colour of the Year –“ElectroLight.”

Citroen launches La Maison Citroen, the phygital showroom

Citroen is ready for India with the launch of “La Maison Citroën” phygital showrooms in Delhi and Gurugram. Located in the most strategic locations for auto retail in Delhi and Gurugram, these showrooms are among th...

An all-women crew manufactures 50,000th MG Hector in Gujarat

MG Motor India has manufactured its 50,000th Hector with an all-women crew in Gujarat’s Vadodara. The initiative has created a new benchmark while celebrating ‘Diversity’ – one of the core pillars of the automaker –...

Nexzu Mobility launches electric bicycle Rompus+at Rs 31983

Nexzu Mobility, with its manufacturing plant in Chakan in the western Indian state of Maharashtra, has launched the Rompus+, an innovative 3-speed EV that can be used as a scooter or a bicycle. Formerly Avan Motors,...

Ahead of new Citroën C5 Aircross launch, company researches on “Comfort”

Comfort is an inherent part of everyday life and the same has been revealed in a new research commissioned by Citroën India on where and how Indians seek comfort. Citroën India’s ‘Comfortology’ research revealed som...

Search engines, online videos and dealer’s websites getting popular, says Google Kantar study

Google India and Kantar have released the findings of the ‘Auto Gear Shift India 2020’ report that captures the digital influence on Indian automobile buyers and the opportunities for the industries.

A Jeep Compass Limited Plus journey into hinterland

I found a companion in the trusted 4x4 Jeep Compass Limited Plus edition. Jeep is no ordinary brand; it encapsulates the best in driving and comfort. Come rough or smooth, you can trust its firm footing.

Mandatory High Security Registration Plates, coloured coded stickers for Delhi NCT vehicles

In the midst of the prevailing COVID-19 pandemic, panic and restrictions, the Transport Department of Delhi, in a public noticed issued on September 22, 2020, warned owners of new and old vehicles registered in NCT ...

Jeep Compass SUVs form a sacrosanct chain for Lord Ganesha

This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physi...

Automobili Lamborghini, The Italian Sea Group unveil luxury yacht

Automobili Lamborghini and The Italian Sea Group present the worldwide premiere of ‘Tecnomar for Lamborghini 63’, the Tecnomar fleet’s new motor yacht available in a limited edition in reference to Lamborghini’s 196...

Boycotting Chinese goods; Remember the bat and ball story?

The Indian government’s discreet call to boycott Chinese goods is a far more serious call than the young boy walking away with his bat. The US too is not far behind in this almost juvenile act.

Covid pandemic hits Indian auto journalists in their solar plexus

The world has never been fair. There is always a rich world and a poor world. Just like the way there are privileged auto journalists and the not so privileged auto journalists in India. The ongoing covid-19 pandemi...

LuxeCamper , India’s first commercially approved premium Motorhome

Campervan Camps and Holidays India Pvt Ltd, a Bengaluru based start-up, has introduced India’s first commercially approved premium Motorhome, LuxeCamper, and offers vacation on wheels to exotic destinations in the c...

Nexzu Mobility ventures into e-bicycles with 3 new launches

Nexzu Mobility, formerly known as Avan Motors, an e-scooter manufacturer, has recently ventured into the e-bicycles space as part of its product expansion plan. The brand has launched 3 new e-cycles – Roadlark, Aell...

Benedict Cumberbatch to endorse MG ZS EV electric car

MG (Morris Garages) Motor India will have British actor Benedict Cumberbatch as the face and ambassador for their upcoming electric car MG ZS EV in India. The MG ZS EV is slated to be unveiled in India in December 2...

Polaris India inaugurates 91st Polaris Experience Zone

Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., has inaugurated its 91st exciting off-road adventure track - Polaris Experience Zone (PEZ) in Gurugram. With this announcement, the Yansh...

Introducing Bentley’s new flying bees

Bentley Motors’ historic site in Crewe is already famous for producing the models that have carried its “flying B” emblem on the bonnet for one hundred years, but thanks to a new biodiversity initiative, the company...

TVS Apache enters Asia Book of Records with 6 hour non-stop stunt

TVS Apache, the premium motorcycle brand of TVS Motor Company, created history by setting a new record for the longest non-stop stunt show in India and has now entered the Asia Book of Records. As part of the Apache...

GoZero Mile Review

GoZero Mile Review

May 23 2019

It is not often that we review budget friendly cycles. But this time around we got our hands on the Go Zero Mile. The cycle costs Rs 29,999 and is one of the first products in India by the British cycle makers GoZer...

Strider balance bikes now available in India at Rs 12,270 onward

US based Strider Sports International Inc., the world’s premier manufacturer and marketer of a range of quality, safe and durable balance bikes, announced their foray into the Indian market. These bikes are primaril...

Polaris India bags the top spot in Ultimate Desert Challenge 2019

Polaris RZR redefined the off-road experience and bagged the pole position at the exhilarating finale of Ultimate Desert Challenge (UDC) 2019. Kabir Waraich along with co-driver Amber Udasi grabbed the pole position...

Jaguar launches all-new pet products in UK for Christmas

Globally, Jaguar has dog owners covered this Christmas with the launch of its all-new pet products. Designed for comfort and convenience, the bespoke accessories are the perfect present for four-legged friends this ...

Renaissance Bengaluru Race Course Hotel creates a Mercedes magic

Artist Jai ‘Zaiu’ Ranjit painted beautiful illustrations on a brand new Mercedes-Benz recently during a delicious Sunday Brunch in the beautiful environs of Renaissance Bengaluru Race Course Hotel.

A Jeep compass Journey to Morni Hills | Special feature

It was the 8th anniversary issue of Motown India print magazine and we were hard pressed for time. Yet, we had made up our minds to hit the hills bordering Himachal Pradesh in Haryana. Yes, you got it right, we plan...

A day at Guangde Proving Ground in China with MG, Roewe cars

The Guangde Proving track was really intimidating. We were not allowed to use our cameras, mobile phones or any other recording devices at the plant. It was as though we were at a top secret facility of SAIC Motor C...

Cricketer Virat Kohli is new brand ambassador for Hero MotoCorp Ltd

Leading two-wheelers manufacturer in India Hero MotoCorp Ltd announced cricket icon and captain of the Indian National Cricket Team Virat Kohli as its brand ambassador. Virat will start his innings with Hero MotoCor...

Maruti’s storytelling caravan to promote a clean India using a Japanese concept

Swachh Bharat has a got a friend in Japan. Or should we say Maruti Suzuki? Swachh, which means ‘clean’ in Hindi language, has just got the right boost from a Japanese word ‘Mottainai’ which means “Do not Waste”. In...

Jagat Nanjappa, Chetan Changappa from Coorg win Isuzu RFC India 2018

After a week-long grueling off-roading action, last moment surprises and unprecedented ups and downs on the leader board, veteran rallyist Jagat Nanjappa and co-driver Chetan Changappa of Coorg’s Team V5 Offroaders ...

Dhaliwal, Sandhu lead after Day 1 of Isuzu RFC India 2018

Heavy downpour and a surprise element in the form of a night stage on Day 1 of Isuzu RFC India 2018, the country's toughest international off-road motorsport event, ensured a roaring start to the competition. At the...

Triumph Tiger Trails 2.0 gets underway from Shimla to Manali

Triumph Tiger owners made their way to Spiti for a second time leading adventure motorcycling brand, Triumph Motorcycles India flagged-off the second edition of its exclusive and much sought-after Tiger Trails exper...

India’s first smart crossover electric bike-- Tronx One

Tronx Motors, a Smartron company, has announced the launch of India’s 1st smart crossover electric bike, Tronx One. Tronx Motors, earlier known as Volta Motors, was founded with a vision to redefine the commuting ex...

Triumph Tiger Trails Spiti 2.0 begins on July 22

India’s leading adventure motorcycling brand, Triumph Motorcycles India has introduced the second edition of its Tiger Trails experience to Spiti. While safety is a crucial part of the Triumph value system, honing t...

Triumph Motorcycles India flags off Jammu -Kanyakumari road safety ride

Triumph Motorcycles, for the first time flagged off a Jammu to Kanyakumari ride promoting safer riding techniques across India. The brand often conducts road safety workshops, where the programmes focus on two-wheel...

First Porsche 911 GT3 delivered to customer in Kerala

Porsche Centre Kochi delivered the first new 911 GT3 in Kerala. The model’s 500 hp, four-litre six-cylinder engine, which produces 460 Nm of torque, remains virtually unchanged from the one used in the thoroughbred ...

Renault Experience Centre in Mumbai, a global first

The major attraction at the Renault Experience Centre will be the display of the Formula One car, demonstrating Renault’s passion for Motorsport. Together with this, the Renault Experience Centre will have a plethor...

Bentley announces collaboration with world-renowned cellist Tina Guo

Bentley Motors has announced a new partnership with world-renowned cellist, Tina Guo. Guo recently composed, performed and produced the launch music for the first luxury hybrid vehicle in the world – the Bentayga H...

Narain Karthikeyan takes home his Rs 2.3 crore Porsche 911 GT3

India’s first Formula One driver Narain Karthikeyan took delivery of a new Porsche 911 GT3 at Porsche Centre Mumbai. The model’s 500 hp, four-litre six-cylinder engine, which produces 460 Nm of torque, remains virtu...

Starkenn Sports launches advanced version of fastest bicycle

Starkenn Sports Pvt. Ltd, a premium bicycle company headquartered in Pune launched the advanced version of world’s fastest bike Giant Propel Advanced Disc for Rs 3.6 lakh at the Auto Expo 2018. Starkenn also launche...

TVS Racing sets national stunt record with Moto Tycoonz on TVS Apache RTR 200

Bunty Godara recently participated in TVS Apache Pro Performance X which was organised by TVS Motor Company in Chennai. It was an event which involved non-stop stunt riding for five hours. Bunty was part of the team...

Ford odour factory ensures that cars smell good

Generally it is perceived that cars are bought on the basis of their colour, shape, brand and design. That may be right but many buy a car based on its smell too. In fact, smell is the most sensitive and powerful of...

Salman Khan unveils Being Human E-Cycles for Rs 40,000 onward

Bollywood actor Salman Khan unveiled Being Human E-Cycles on June 5, 2017, the World Environment Day. Salman delighted guests by choosing a fun, eco-friendly entry into the event, by cycling from his home in Bandra ...

Dutchman reaches Mumbai on his electric vehicle mission

Wiebe Wakker from Haarlem, the Netherlands who started on a mother of all road trips more than a year back, finally reached Mumbai. Without money Wakker is trying to reach Australia in an electric car. To reach his ...

SNOW LEOPARD TRAIL- A Journey By Road

We set out in two Maruti Suzuki Gypsy vehicles (considered one of the best navigators in such off road terrains) and a 4x4 Ford Endeavour. Our first stop was lunch at the iconic Pal Dhaba in Chandigarh.

87TH GENEVA INTERNATIONAL MOTOR SHOW-- Where concepts take wings

Like always international auto shows create a flutter with the showcasing of concept cars. But the 87th Geneva International Auto Show (March 7 to 19, 2017) saw a concept car that could possibly flutter, I mean actu...

Piaggio creates GITA and KILO mobility solutions

Piaggio Group presented GITA and KILO, the first projects developed by Piaggio Fast Forward (PFF) in Boston recently. PFF is a company established and controlled by the Piaggio Group to be an advanced American resea...

Bhutan: Mojo spot on!

Up in the mountains of Bhutan, there comes a time, ever so frequently, when heavy mist comes rolling in and blocks everything from view. So Akielie and I pull over under an overhanging rock, take off our helmets, g...

Fortuner Experiential Drive Camp brings alive Toyota competence

Immediately after the launch of the all new Fortuner on November , 2016, Toyota Kirloskar Motor organised an experiential drive camp for the media and customers, to give a first-hand experience of the new Fortuner’...

Hyundai Motor India releases ‘Safe Move - Road Safety’ awareness films

There can be no better message than one which conveys the virtues of safe driving. Motown India has always been emphasising in its editorial as well as news pages, the importance of safe driving and the positive imp...

Indian, 6 other Globetrotters to ride Ducati Multistrada 1200 Enduro

Now that the seven Ducati Globetrotters 90th have been selected, the round-the-world trip is ready to retrace the most significant stages of the 90 years of history belonging to Ducati. Over 30,000 kilometres await ...

On World Environment Day, maybe we learn something from Africa!

June 5 is World Environment Day. In India, car manufacturers do their bit and conduct pollution camps where cars are checked for their pollution and accordingly they do the needful. As for the government and bodies...

Skoda innovative anti-bike-theft campaign wins awards

The campaign from Skoda’s online cycling magazine ‘We Love Cycling’, has received several awards for its creativity in combatting bicycle theft. Awards included the Czech Art Directors Club’s ADC Creative Awards, Br...

Formula E marks Earth Day with special iceberg livery

On Earth Day (April 22), the FIA Formula E Championship revealed an iceberg liveried car that will be auctioned off after the Visa Paris ePrix to raise money to fight climate change. Series partners Julius Baer and ...

A quattro experience in Audi Q Series SUVs

Scorching heat and some very nasty terrains don’t really make a great combination. In such a scenario, expecting people to enjoy and smile is like asking for the moon. But throw in a few sturdy and good looking Audi...

Audi fast cars at BIC, an experience that sets your heart racing!

Launched in 2012, the Audi Sportscar Experience (ASE a first of its kind initiative for customers to experience Audi Sportscars on a racetrack), customers get an opportunity to enrol in the global race car experienc...




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