The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
Wiebe Wakker from Haarlem, the Netherlands who started on a mother of all road trips more than a year back, finally reached Mumbai. Without money Wakker is trying to reach Australia in an electric car. To reach his ...
We set out in two Maruti Suzuki Gypsy vehicles (considered one of the best navigators in such off road terrains) and a 4x4 Ford Endeavour. Our first stop was lunch at the iconic Pal Dhaba in Chandigarh.
Peugeot Motorcycles (PMTC) part of the USD 17.8 billion Mahindra Group, announced the Indian leg of the Paris-Saigon ride which is a recreation of the journey undertaken by Serge Gracium and Michel Vaslin, two Petty...
Five years ago, Jens Jacob, a Germany-born entrepreneur, embarked on an ambitious journey to explore the world, with the view to understanding different cultures and traditions. To accomplish this, Jens set out in h...
Toyota has partnered with Claire Sulmers in the US. She is the founder of Fashion Bomb Daily, a daily online destination for the multicultural fashionista. With more than 2.4 million monthly visitors, she knows how ...
Energizer and Assurance Intl Limited have collaborated on a new line of automotive oil that will be sourced, manufactured, and distributed in India to complement the existing STP product portfolio in ...
The Uno Minda D-90 horn has a two-year manufacturing warranty and is competitively priced between Rs 295 and Rs 855. It can be conveniently purchased from a variety of top-tier online and offline reta...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.