Mahindra & Mahindra successfully auctioned its all-new Thar SUV for a noble cause and ended up raising Rs. 1.11 crore through an online auction. The auction witnessed almost 5,500 registrations from nearly 550 locat...
The 149th edition of the Mahindra Great Escape, one of India’s most popular off-roading adventures, concluded successfully in South Goa with over 50 vehicles from the Mahindra stable maneuvering the challenging rout...
Mahindra & Mahindra Ltd. (M&M) felicitated the Rio Olympic stars, silver medalist shuttler P V Sindhu and bronze medalist wrestler Sakshi Malik with its legendary true blue 4X4 off-roader, the Thar. Both PV Sindhu a...
It was a ‘Thar Fest’ and the participants were simply ‘RocksThars’. All one could see were Mahindra Thar SUVs and their spirited drivers at the 'Thar Fest' and 'Club Challenge' organised by Mahindra Adventure in Goa...
The 120th edition of the Mahindra Great Escape, one of India’s most loved off-roading adventures, concluded on February 22, 2015 in Jaisalmer, Rajasthan with around 70 Mahindra SUVs manoeuvering the challenging rout...
Headfox Innovation Pvt Ltd, a leading Indian wearable brand specialising in Bluetooth-enabled helmets and riding gear, has announced the launch of Tarmac, a next-generation Bluetooth helmet designed t...
Recognising this growing demand for high-performance lighting upgrades, Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has launche...
Yokohama India launched the Geolandar X-CV range, originally developed for luxury SUVs wheel sizes above 18 inches, the same technology is now being introduced from 16 inches onwards, bringing premium...