Thums Up, India’s leading soft drink brand under the Coca-Cola Company, and Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, have once again joined forces to launch Thunderwheels 2.0.
Anand Mahindra has unveiled a coffee table book, ‘May A Million Buds Bloom’, a picture book that documents the transformative impact of Project Nanhi Kali.
The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...
Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.
Toyota has partnered with Claire Sulmers in the US. She is the founder of Fashion Bomb Daily, a daily online destination for the multicultural fashionista. With more than 2.4 million monthly visitors, she knows how ...
Ignyte, the premium brand of Steelbird Hi-Tech India Ltd., announced the launch of its latest high-protection helmet, the IGN-16, engineered with EPP multi-impact technology and Kevlar reinforcement f...
While Tata Motors Passenger Vehicles unveiled the production-ready version of the iconic Tata Sierra at the much-anticipated Sierra Brand Day, the company showcased exclusive collaborations with India...
SMK, the premium helmet brand from Studds Accessories Ltd showcased its innovation on a global platform by unveiling three new helmet models at EICMA 2025 in Milan, Italy. The models received an enthu...