Indian Auto Journalism: Fall from Grace

The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...

Auto Journalist or Influencer, and what about auto journalism?

Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.

Toyota partners with fashion diva Claire Sulmers

Toyota has partnered with Claire Sulmers in the US. She is the founder of Fashion Bomb Daily, a daily online destination for the multicultural fashionista. With more than 2.4 million monthly visitors, she knows how ...




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