Eicher Trucks and Buses, a division of VE Commercial Vehicles (VECV) Limited, marked 10 years of the Eicher Driver Care Program, its long-standing initiative focused on improving access to healthcare and vision care...
Following the recent announcement of a prestigious 3-year strategic partnership with the Board of Control for Cricket in India (BCCI), Apollo Tyres unveiled its logo on the Indian men’s cricket team jersey for the f...
Air India Express has announced its partnership with Zoomcar, the recent NASDAQ-listed leading marketplace for car sharing in emerging markets.
Expanding the motorcycling culture in the country, Hero MotoCorp - the world’s largest manufacturer of motorcycles and scooters - has launched a new community-riding platform, XClan.
Neeraj Panwar had a chance to spend 11 days riding through three states of North East during Royal Enfield’s Tour Of North East.
In a bid to celebrate the spirit of brotherhood across three nations - India, Myanmar and Thailand, Suzuki Brotherhood Tri-cultural ride was flagged-off on the occasion of India’s 72nd Independence Day. The 4200 kms...
Mahindra & Mahindra Ltd. (M&M) recently concluded its first edition of the ‘India Myanmar Thailand’ Expedition held under the Mahindra Adventure umbrella brand in Guwahati. The 20 vehicles that formed the Mahindra ...
Royal Enfield Rider Mania, India’s most definitive motorcycle festival which concluded recently saw participation from Royal Enfield enthusiasts in India and across the world as they converged at Goa to be a part of...
Two time European stunt champion and Red Bull athlete Aras Gibieza has a tryst with Indians in nine-cities in the months of April and May 2016 wherein he is bound to mesmerise crowds with his stunts on the new Suzuk...
Yokohama India has introduced the Geolandar A/T with white-letter styling, giving SUV and utility vehicle owners a new way to bring their vehicle’s exterior in line with an active, adventure-driven mo...
Studds Accessories has launched the Raider Youth Looney Tunes Edition, a new decal edition of the Raider Youth full-face helmet developed in collaboration with Warner Bros. Discovery Global Consumer P...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has launched its new 4-channel amplifier, UNO-AMP-4-100, featuring a compact, palm-...