What’s with journalists these days? Has journalism changed from being a noble profession to one that is ignoble? It seems that it has become a profession of jokers, extortionists, political stooges and spineless boy...
It’s been several months since I accepted a car or bike “review” invitation. Yes, I miss reviewing new cars and bikes. There is no denying that fact. OEMs continue to shower journalists with free air travel, free 5-...
OEMs are basically manufacturers of cars, two wheelers and other vehicles. I have often asked myself, are OEMs like the Pied Piper of Hamelin in the poem written by Robert Browning. And are we journalists and influe...
Everybody in the auto journalism world had to adapt to new rules of social media, its charm, its pluses and minuses and its absolute ruthlessness amid the excitement and opportunities it offered.
In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.
Many of us would have heard of the Hindi phrase “Paapi pet ka sawal hein…” In essence it means, eventually it’s all about feeding ourselves, it’s about our stomach… Yes, we all work hard because we want to put food ...
Uno Minda, a leading Tier 1 supplier of automotive solutions to Original Equipment Manufacturers (OEMs), in its latest product offerings, has introduced a promising range of new car care product lines...
Ignyte Helmets, the premium brand of Steelbird Hi-Tech India Ltd., one of the world’s largest helmet manufacturers, has announced the launch of the IGN-58, a cutting-edge open-face helmet that merges ...
Studds Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume for calendar year 2024, announced the launch of “Vogue D1 Square”, the 1st graphic series of Studds Vogue helmet.