It’s been several months since I accepted a car or bike “review” invitation. Yes, I miss reviewing new cars and bikes. There is no denying that fact. OEMs continue to shower journalists with free air travel, free 5-...
OEMs are basically manufacturers of cars, two wheelers and other vehicles. I have often asked myself, are OEMs like the Pied Piper of Hamelin in the poem written by Robert Browning. And are we journalists and influe...
Everybody in the auto journalism world had to adapt to new rules of social media, its charm, its pluses and minuses and its absolute ruthlessness amid the excitement and opportunities it offered.
In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.
Many of us would have heard of the Hindi phrase “Paapi pet ka sawal hein…” In essence it means, eventually it’s all about feeding ourselves, it’s about our stomach… Yes, we all work hard because we want to put food ...
Vida, powered by Hero, the emerging mobility brand of Hero MotoCorp, has initiated operations of its public charging infrastructure in Bengaluru, Delhi and Jaipur. The brand has set up nearly 300 cha...
Technology company Continental is expanding its sensor portfolio for the fast-growing electric car market with the unveiling of a new innovative sensor. The high-speed inductive e-motor Rotor Position...
Apollo Tyres Ltd, the leading tyre maker, has introduced the dedicated and premium tyres for SUVs in India, Vredestein Pinza AT. These tyres, with all weather grip and excellent stability, are comfort...