From auto journalists to pretty cheer girls, the transition is quite apparent!

Cheer girls have an entertaining task before them. In fact, cheerleading is defined as an activity that involves participants (usually girls in skirts, waving colourful and glittering pom poms) swaying their hips an...

 “Ji Shaab” and the comical role of journalists today

As I was growing up I loved watching Hindi movies. During the 1980s and 1990s, and perhaps before that too, there was a “Bahadur” character in every other movie who always responded to his master by saying, “Jee Sha...

JOURNALISTS & PR PROFESSIONALS- PART 9 OF 9

I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...

JOURNALISTS & PR PROFESSIONALS- PART 6 of 9

In days of yore, #journalists were simple in their outlook, existed on meagre salaries and were there on a mission to bring out the truth. In the 1980s and early 1990s before the television boom, business journalism...

JOURNALISTS & PR PROFESSIONALS- PART 5 OF 9

In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.

JOURNALISTS & PR PROFESSIONALS- PART 1 OF 9

For more than a decade from the 1980s to 1990s, I was a business journalist working in different newspapers. #Journalists at that time were known for their ethics, self-respect, high moral standards and their vast k...




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