Author Elisabeth Foley has rightly said, “The most beautiful discovery true friends make is that they can grow separately without growing apart.” And that is precisely what Vikram Kirloskar and Toyota have demonstra...
I love it when a random auto journalist in India writes in his column that a high speed car needs to be driven on a race track. Auto journalists are typically that breed of professionals who “run with the hares and ...
What began as a personal interaction platform of sorts has taken on an extremely complex form, more elaborate then Chinese whispers. I call it a ‘FILTY’ world. So what exactly is this world? It’s just a word I coi...
Cheer girls have an entertaining task before them. In fact, cheerleading is defined as an activity that involves participants (usually girls in skirts, waving colourful and glittering pom poms) swaying their hips an...
Capt Jayant Joshi along with Lt Col AS Batth was doing a routine practice exercise in their Army Aviation Rudra Advanced Light Helicopter at the Ranjit Sagar Dam near Pathankot when it crashed into the deep waters o...
It’s been several months since I accepted a car or bike “review” invitation. Yes, I miss reviewing new cars and bikes. There is no denying that fact. OEMs continue to shower journalists with free air travel, free 5-...
As I was growing up I loved watching Hindi movies. During the 1980s and 1990s, and perhaps before that too, there was a “Bahadur” character in every other movie who always responded to his master by saying, “Jee Sha...
Getting hooked on #narcotics substances can be very dangerous. They destroy lives, minds and souls. The sale and consumption of illegal narcotics are rampant across the globe. The first time I had a narcotic substan...
Yes, I know auto journalists and the organisations they work for are not rich in the real sense. Auto journalists cannot travel all over the world and drive fancy cars and bikes by spending their own money. No media...
As a B2C auto journalist, I was exposed to the world of glitz. Almost every car and bike launch, besides first drives and rides, meant free five star stays, free flights, free food and wine and at the end of the d...
OEMs are basically manufacturers of cars, two wheelers and other vehicles. I have often asked myself, are OEMs like the Pied Piper of Hamelin in the poem written by Robert Browning. And are we journalists and influe...
I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...
Everybody in the auto journalism world had to adapt to new rules of social media, its charm, its pluses and minuses and its absolute ruthlessness amid the excitement and opportunities it offered.
A couple of decades back, #journalists were kind of independent when it came to reporting and they never had the management breathing down their necks to get moolah for their organisations. And even if they wanted...
In days of yore, #journalists were simple in their outlook, existed on meagre salaries and were there on a mission to bring out the truth. In the 1980s and early 1990s before the television boom, business journalism...
In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.
Many of us would have heard of the Hindi phrase “Paapi pet ka sawal hein…” In essence it means, eventually it’s all about feeding ourselves, it’s about our stomach… Yes, we all work hard because we want to put food ...
Are #journalists different from #PRprofessionals? I really do not think so. Both jobs call for a lot of hard work, patience and self-respect. I have often referred to these professions as two sides of a coin. Throug...
For more than a decade from the 1980s to 1990s, I was a business journalist working in different newspapers. #Journalists at that time were known for their ethics, self-respect, high moral standards and their vast k...
Journalism is getting murkier by the day and so are some journalists...or should we call them journalists? People ask me as to why I do not want to attend press conferences (PCs) and I tell them it’s getting more an...
How was it before the internet became popular? Very simple, people read newspapers and magazines, watched the limited news on television and listened to radio. Then came the internet bomb. Why bomb? Because it almos...
Vida, powered by Hero, the emerging mobility brand of Hero MotoCorp, has initiated operations of its public charging infrastructure in Bengaluru, Delhi and Jaipur. The brand has set up nearly 300 cha...
Technology company Continental is expanding its sensor portfolio for the fast-growing electric car market with the unveiling of a new innovative sensor. The high-speed inductive e-motor Rotor Position...
Apollo Tyres Ltd, the leading tyre maker, has introduced the dedicated and premium tyres for SUVs in India, Vredestein Pinza AT. These tyres, with all weather grip and excellent stability, are comfort...