In this “FILTY” world of ours, journalists have to slog a lot!

What began as a personal interaction platform of sorts has taken on an extremely complex form, more elaborate then Chinese whispers. I call it a ‘FILTY’ world. So what exactly is this world? It’s just a word I coi...

From auto journalists to pretty cheer girls, the transition is quite apparent!

Cheer girls have an entertaining task before them. In fact, cheerleading is defined as an activity that involves participants (usually girls in skirts, waving colourful and glittering pom poms) swaying their hips an...

Auto Journalists: Do the new IT rules on freebies include us?

It’s been several months since I accepted a car or bike “review” invitation. Yes, I miss reviewing new cars and bikes. There is no denying that fact. OEMs continue to shower journalists with free air travel, free 5-...

Followers, Views, Likes and the Blue Tick

In the good old days, some of us used to pick up the morning #newspaper to read the latest news, whether it was on #politics, #sports, local development or #business. The more voracious readers amongst us spent thei...

Auto Journalist or Influencer, or is it two-in-one? Part 3 of 3

Yes, I know auto journalists and the organisations they work for are not rich in the real sense. Auto journalists cannot travel all over the world and drive fancy cars and bikes by spending their own money. No media...

Auto Journalist or Influencer, or is it two-in-one? Part 2 of 3

As a B2C auto journalist, I was exposed to the world of glitz. Almost every car and bike launch, besides first drives and rides, meant free five star stays, free flights, free food and wine and at the end of the d...

Auto Journalist or Influencer, or is it two-in-one? Part 1 of 3

OEMs are basically manufacturers of cars, two wheelers and other vehicles. I have often asked myself, are OEMs like the Pied Piper of Hamelin in the poem written by Robert Browning. And are we journalists and influe...

JOURNALISTS & PR PROFESSIONALS- PART 9 OF 9

I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...

JOURNALISTS & PR PROFESSIONALS- PART 3 FO 9

Are #journalists different from #PRprofessionals? I really do not think so. Both jobs call for a lot of hard work, patience and self-respect. I have often referred to these professions as two sides of a coin. Throug...




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