What began as a personal interaction platform of sorts has taken on an extremely complex form, more elaborate then Chinese whispers. I call it a ‘FILTY’ world. So what exactly is this world? It’s just a word I coi...
I saw the #socialmedia tsunami coming but could never fathom its intensity. It was around 2004-2005 when platforms like #youtube , #twitter , #facebook , etc were born. Much later #instagram came into being. #tiktok...
Are #journalists different from #PRprofessionals? I really do not think so. Both jobs call for a lot of hard work, patience and self-respect. I have often referred to these professions as two sides of a coin. Throug...
In the past I have talked a bit about #journalists, but what about #PublicRelations boys and girls? Who are they? What is their mandate?
For more than a decade from the 1980s to 1990s, I was a business journalist working in different newspapers. #Journalists at that time were known for their ethics, self-respect, high moral standards and their vast k...
How was it before the internet became popular? Very simple, people read newspapers and magazines, watched the limited news on television and listened to radio. Then came the internet bomb. Why bomb? Because it almos...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.
Vitesco Technologies, a leading international manufacturer of advanced drive technologies and electrification solutions, presented the new Rotor Lock Actuator at the SIA Powertrain in Lille (France) f...
Apollo Tyres Ltd, has expanded Vredestein’s range for premium and luxury SUVs. Vredestein Pinza HT (highway terrain), a global product, has been introduced for the premium SUVs in India in 16 – 18 inc...