In Part 4, I explained what it means to deal with the “Paapi pet ka sawal hein…” issue. After all, journalists and PR pros are humans too. They have to survive.
Many of us would have heard of the Hindi phrase “Paapi pet ka sawal hein…” In essence it means, eventually it’s all about feeding ourselves, it’s about our stomach… Yes, we all work hard because we want to put food ...
Are #journalists different from #PRprofessionals? I really do not think so. Both jobs call for a lot of hard work, patience and self-respect. I have often referred to these professions as two sides of a coin. Throug...
In the past I have talked a bit about #journalists, but what about #PublicRelations boys and girls? Who are they? What is their mandate?
Designed with a unique abrasive film for higher performance, TVS Apache, a friction brand of Brakes India, launched platinum brake pads for the luxury car range which have been designed for comfort an...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to original equipment manufacturers (OEMs), has announced the launch of its BS VI -compliant automotive engine oils for two-whe...
Vida, powered by Hero, the emerging mobility brand of Hero MotoCorp, has initiated operations of its public charging infrastructure in Bengaluru, Delhi and Jaipur. The brand has set up nearly 300 cha...