Auto Journalist or Influencer, or is it two-in-one? Part 2 of 3

As a B2C auto journalist, I was exposed to the world of glitz. Almost every car and bike launch, besides first drives and rides, meant free five star stays, free flights, free food and wine and at the end of the d...

JOURNALISTS & PR PROFESSIONALS- PART 7 OF 9

A couple of decades back, #journalists were kind of independent when it came to reporting and they never had the management breathing down their necks to get moolah for their organisations. And even if they wanted...

JOURNALISTS & PR PROFESSIONALS- PART 6 of 9

In days of yore, #journalists were simple in their outlook, existed on meagre salaries and were there on a mission to bring out the truth. In the 1980s and early 1990s before the television boom, business journalism...




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