Farhan Akhtar kick starts Ford Figo Aspire promos in India

“What Drives You?”, new experiential consumer campaign by Ford India for its soon to be launched compact sedan Figo Aspire has been kick-started by Bollywood celebrity Farhan Akhtar. The campaign will culminate with...

New Mini Cooper S launched for Rs 34.65 lakh

The new Mini Cooper S was launched in India at an exclusive driving event held at Aamby Valley, Pune. The all India ex-showroom price of the new Mini Cooper S is Rs 34,65,000. The new Mini Cooper S has a 4-cylinder ...

Unique digital marketing from Tata Motors prior to Bolt launch

A day prior to the national launch of the Tata Bolt, the company has rolled out a unique digital campaign to create buzz for the all-new hatchback. Apparently it is designed to pan out like a reality show, four h...

Bear Grylls is Land Rover global brand ambassador

In India we know him as the man in the ‘Man vs Wild’ TV show. In essence he is a British adventurer by the name of Bear Grylls. Bear Grylls is now the long-term global ambassador for Land Rover. Bear’s TV show Man V...

Volkswagen launches Limited Edition Vento Konekt

German car maker Volkswagen has launched the limited edition Vento Konekt. The car comes loaded with the latest in digital entertainment and connectivity. This would be available on Comfortline and Highline variants...

Mahindra sells 100,000 units of XUV 500

Mahindra has sold over 100,000 units of their XUV 500 model in three years time. Thus XUV500 becomes India’s first SUV priced over Rs.10lakhs, to achieve this milestone in the shortest period of time of 35 months si...

RR says thank you to 2 millionth Facebook fan

We are today living in a world that is connected through a maze of social networking sites where a person or a brand’s popularity depends on the number of followers one has. So when luxury car maker Rolls Royce got ...

Elio car less harmful than cow's farts

There are several ways to measure how environmentally friendly a vehicle is. Some manufacturers talk of the fuel saved over a year, some talk about the reduction in deadly gases and some even compare it to a cow, we...




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