Ajay Shanker is Ultraviolette CFO; Company partners with Mantra Academy

Ultraviolette Automotive, an electric two wheeler manufacturer, has appointed Ajay Shanker as its Chief Financial Officer (CFO). Ajay comes with a rich background spanning over 25 years in pivotal financial roles at...

Continental, Synopsys provide vehicle digital twin capabilities

Continental announced a collaboration with Synopsys to accelerate the development and validation of software features and applications for the Software-Defined Vehicle (SDV).

Shradha Suri Marwah is President, Vikrampati Singhania, VP, ACMA

The Automotive Component Manufacturers Association (ACMA), the apex body of the Indian auto component industry, announced the appointment of Shradha Suri Marwah, Chairperson & Managing Director, Subros Limited as Pr...

Hero Electric to diversify into premium EV bike market under A2B brand

Hero Electric, India's leading electric two-wheeler company and a leader in city speed e-mobility, shared its plans to create differentiated brands for market categories. In line with that strategic vision, the comp...

Mahindra unveils new visual identity for Born EVs

Mahindra Electric Automobiles Limited (MEAL), a newly set-up subsidiary of Mahindra & Mahindra, pioneers of the SUV segment in India, unveiled a powerful and distinctive new visual identity for its forthcoming range...

Temasek to invest Rs 1200 crore in Mahindra’s EV subsidiary

Mahindra & Mahindra and Temasek, the Singapore-headquartered global investment firm, have executed a binding agreement for Temasek to invest Rs. 1200 crore into MEAL (Mahindra Electric Automobile Limited), the four-...

Magenta Mobility appoints Vishal Sharma as National Head - Asset

Magenta Mobility, an integrated electric mobility solutions provider, has announced the appointment of Vishal Sharma as its National Head - Asset.

Orxa Energies expands manufacturing capabilities ahead of the Mantis launch

Orxa Energies, a high-performance electric vehicle, and energy systems startup based out of Bengaluru, has inaugurated its new facility at Bommasandra Industrial area spread across 1 acre. The new facility accommoda...

Stellantis appoints Aditya Jairaj as Deputy MD, Head of Jeep India operations

The Stellantis Group has appointed Aditya Jairaj as the Deputy Managing Director of Stellantis India, effective May 4. Jairaj will also lead the Jeep brand’s operations in the country.

Rosmerta to showcase road safety digital solutions at Auto Expo 2023

Rosmerta, in association with SIAM, is all set to host the most promising awareness initiative on road safety. As a market leader in the mobility solutions, Rosmerta pioneers the innovation led products and solution...

Apollo Tyres inaugurates advanced R&D tyre testing facility

Apollo Tyres has inaugurated an advanced tyre testing facility, which is housed at its Global R&D Centre, Asia in Chennai, India. The new facility will help improve upon the efficiency and effectiveness of product d...

Delta reaches 6,000 EV charger deployment milestone in India

Delta, a global leader in power and thermal management solutions, announced it has cumulatively delivered over 6,000 electric vehicle (EV) chargers to customers in India, a substantial milestone to foster the countr...

Apollo Tyres appoints Vikram Garga as Group Head, Marketing

Apollo Tyres has appointed automotive industry veteran Vikram Garga as Group Head, Marketing for the Asia Pacific, Middle East & Africa (APMEA) region. Vikram Garga would be spearheading the regional marketing team ...

Komaki to set up 45000 charging points across India by end 2023

The electric vehicle division of KLB Komaki, known for producing powerful and sporty electric two-wheelers is now ready to charge up India’s EV infrastructure with high-end peer-to-peer charging points across the le...

Rahul Rajupalepu to lead Stellantis Global Digital Hub in India

Stellantis has named Rahul Rajupalepu as the new Head of its Global Digital Hub in India. He succeeds Karim Lalani, who has taken up a new role as the Chief Technology Officer - North America ICT and Digital within ...

Hero Electric, ElectricPe collaborate on charging infrastructure

With 2 million electric vehicles estimated to be plying the roads by 2026, building the charging infrastructure for EVs has become paramount. Addressing the infrastructure demand, Hero Electric, India’s No.1 electri...

Ultraviolette acquires Triloki for F77 e-motorcycle project

Ultraviolette, an electric two wheeler manufacturer has announced the acquisition of Triloki Smart Systems, a connected vehicle technology start-up, in a push towards scaling up its automotive intelligence platform ...

Ultraviolette begins building F77 community ahead of launch

Ahead of the commercial launch of the F77 in H1 2022, Ultraviolette, an innovator in sustainable mobility, hosted its first community meet up in the company’s Bangalore HQ. This engagement was held with the aim of ...

Kinetic Green, AIMA partner to co-develop electric two-wheelers for India

Kinetic Green Energy & Power Solutions, India’s leading EV company, has today announced that they are entering into a collaboration with global electric vehicle giant, Aima Technology Group, to co-design and develop...

Raasta Autotech appoints Ashok Taravath as Chief Operating Officer

Raasta Autotech Pvt. Ltd. (Raasta Autotech), a one-stop Car & Bike solution provider has appointed Ashok Taravath, a seasoned leader with a track record of driving sales and operations across multiple industries and...

MG India brings in Car-as-a-Platform model with Astor SUV

MG Motor India has announced the Car-as-a-Platform (CAAP) subscription model for its recently launched SUV, Astor. As MG turns its vision into reality, the industry-first concept of Car-as-a-Platform brings endless ...

Schaeffler showcases innovations in field of e-mobility

Automotive and industrial supplier Schaeffler has presented its vision of sustainable mobility in its “On Track to Sustainable Mobility” showcase at IAA Mobility 2021. Along with product innovations such as its 3-in...

Mahindra inaugurates state-of-the-art Mahindra SUV Proving Track

From silk saris to a silky smooth track for testing vehicles. The age-old city of Kanchipuram, in Tamil Nadu, is known for its magnificent temples and the exquisite silk wear that includes the traditional saris. Now...

Ather Energy opens proprietary fast-charging connector for other OEMs

Ather Energy, India’s first intelligent electric scooter manufacturer, announced that the company will offer its proprietary charging connector to other OEMs to adopt for their two-wheelers, paving the way for an i...

Lanxess reveals new design for electric vehicle charging inlets

The boom in electric vehicles is causing a sharp rise in demand for plastics destined for charging infrastructure. Lanxess is convinced that this area offers a wealth of opportunities to use its Durethan polyamides ...

Schaeffler Steer-by-wire tech Space Drive for DTM racing cars

Leading automotive and industrial supplier Schaeffler is the official “Series and Innovation Partner” to the DTM racing series and will bring the steer-by-wire technology Space Drive to the starting grid in three DT...

Hindustan Motors, Hind Motor Railway Station and the iconic Ambassador

Can you recall any Indian automobile manufacturer that has a railway station named after it? Yes, the iconic Hindustan Motors Ltd. (HML) has one named after it and it goes by the name of “Hind Motor” railway station...

First 100 BYD Tang SUVs set sail for Norway

BYD, the world’s leading New Energy Vehicle (NEV) manufacturer, and one of the first to produce one million electric passenger cars globally, has shipped the first 100 European-specification BYD Tang SUVs for custom...

TVS Srichakra enters Europe two-wheeler tyre market with Eurogrip brand

TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3 wheeler and off-highway tyres, announced its foray into the European market with its new range of Eurogrip two-wheeler tyres customised to meet the E...

Indian auto industry covid-19 relief: Part 4

Nitin Gadkari, Minister of Road Transport & Highways, Micro, Small & Medium Enterprises, Government of India recently requested Rajeev Chaba, President and Managing Director, MG Motor India and Paytm Founder & CEO V...

TVS Motor Company appoints new leadership team at Norton Motorcycle

TVS Motor Company (TVS), owner of Norton Motorcycle Co Ltd (Norton) has announced the appointment of Dr Robert Hentschel as Chief Executive Officer (CEO) and Vittorio Urciuoli as Chief Technical Officer (CTO) of the...

Indian auto companies shut down, divert oxygen for medical purposes

Indian auto companies like JCB India, MG Motor India, Maruti Suzuki and Hero MotoCorp have either shut down or are shutting down their plants for a few days as a result of the prevailing covid-19 conditions. Some of...

Huawei launches a full set of intelligent vehicle components for OEMs

At Auto Shanghai 2021, Huawei has launched its next-generation intelligent components and solutions, including the 4D imaging radar, AR-HUD, and MDC 810 during its Huawei Inside (HI) product launch titled "Focused ...

Interview with Vishal Mathur, Senior Vice President, LMD Truck Business, VECV

Vishal Mathur, Senior Vice President, LMD Truck Business – VECV elaborates upon VECV’s Light & Medium Duty (LMD) business in India, the company’s product offering and the several advantages offered by Eicher trucks....

Dr. Anish Shah appointed MD and CEO of Mahindra & Mahindra Ltd.

The Board of Directors of Mahindra and Mahindra Limited announced that Dr. Anish Shah presently the Deputy Managing Director and Group Chief Financial Officer would take over as the Managing Director and Chief Execu...

Countdown begins for ACMA Automechanika show in New Delhi- AUTO COMPONENTS

Gearing up for the new edition of the trade fair in New Delhi, organisers of ACMA Automechanika – Messe Frankfurt India and the Automotive Component Manufacturers Association (ACMA) shared their insights on the need...

OLA to deploy ABB robotics, automation solutions at electric scooter factory

Ola, one of the leading mobility companies in the world, has announced that it has selected ABB as one of its key partners for robotics and automation solutions for its mega-factory in India that will roll out the m...

Union Budget 2021-22: There is a buzz in the Electric Vehicle Space

The Union Budget 2021-22 presented by Nirmala Sitharaman may not have given a single sop to the electric vehicle industry but those in this electric vehicle space are upbeat over the indirect measures in the Union B...

Stellantis begins its journey with new Board of Directors AUTO INDUSTRY NEWS

Finally and formally two major car companies of the world, Peugeot S.A. (Groupe PSA) of France and Fiat Chrysler Automobiles N.V (FCA) of Italy, have merged and a new entity has emerged, Stellantis. The word Stellan...

ICAT event stresses on new tyre technologies, including airless tyres

Various kinds of modern technologies as well as policies relating to tyres were discussed threadbare at the 4th edition of International Symposium on Automotive Tyre Technology organised by the International Centre ...

Ather Energy adds 16 new markets in country in phase 2 expansion

As part of phase 2 of expansion, Ather Energy, India’s first intelligent electric scooter manufacturer, announced the launch of the Ather 450X in 16 additional cities

Maruti Suzuki, Microsoft introduce HAMS technology for driver training

Maruti Suzuki India in collaboration with Microsoft Research India has developed a smart phone based technology for testing applicants seeking driver’s license. The technology - HAMS (Harnessing Automobile for Safet...

Dassault Systèmes launches Solidworks 2021 for 3D design, engineering applications

Dassault Systèmes, a large software company headquartered in France, has launched Solidworks 2021, the latest release of its portfolio of 3D design and engineering applications.

Bridgestone custom built Potenza tyres for Maserati MC20

Bridgestone has been selected as the exclusive tyre supplier for the MC20, Maserati’s new super sports car. This collaboration between two industry leaders conquers new ground, with Bridgestone enhancing the incredi...

Ultraviolette Automotive receives Rs 30 crore funding from TVS

Following the successful nationwide unveiling of its high-performance motorcycle - the F77, Ultraviolette Automotive Pvt. Ltd., an innovator in sustainable mobility, announced that it had received an additional inve...

Thierry Bolloré appointed as new Chief Executive Officer of Jaguar Land Rover

Former CEO of Groupe Renault, Thierry Bolloré has been appointed as the new Chief Executive Officer of Jaguar Land Rover, effective 10 September 2020. This announced was made by Chandrasekaran, Chairman of Tata Son...

JLR develops  contactless touchscreen to help fight bacteria and viruses

New contactless touchscreen technology developed by Jaguar Land Rover and the University of Cambridge will help keep drivers’ eyes on the road and reduce the spread of bacteria and viruses in a post COVID-19 world.

Tata Motors, Bridgestone, Hyundai, Okinawa, Nissan, JK Tyre reopen plants

In this latest round of resumption of plant operations and other activities, Indian auto companies in the news include Tata Motors, Honda Cars India, Bridgestone India, Toyota Kirloskar Motor, Hero MotoCorp, Hyundai...

Tata Motors spins off PV, EV businesses into new subsidiary

Tata Motors Ltd (TML) has spun off its passenger vehicles (PV) as well as its electrical vehicle (EV) business into a separate subsidiary. The TML Board has approved a plan to make the company’s PV as well as EV bus...

Kia Motors announces ‘Plan S’ for EV, mobility solutions by 2025

Kia Motors Corporation has announced details of ‘Plan S’, its mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing electrification and ...

Hyundai, Kia debut virtual reality design evaluation system

Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters. The new system, introduced to the Namyang Research and Dev...

NuGen Mobility Summit-2019 begins at Manesar on Nov 27

More than 200 automobile as well as auto components companies will display their products, while there would be live test demonstrations, training sessions, panel discussion and test track demonstrations of vehicles...

MulticoreWare, Uhnder to help accelerate automotive radar development

MulticoreWare Inc. has collaborated with Uhnder to help drive both software and hardware development of Uhnder’s radar technology.

 STMicroelectronics, Arrow Electronics release complete reference design ECU for EFI

To help the automotive industry meet the upcoming emissions regulations for single- and twin-cylinder gasoline engines, STMicroelectronics, with Arrow Electronics, has released a complete reference design ECU (Elect...

Auto industry hails GST reduction on electric vehicles

Society of Indian Automobile Manufacturers (SIAM) welcomed the government’s decision to reduce the GST rate on electric vehicles from the present 12% to 5%.

Eicher Pro 2049 & Pro 2095XP Truck Review (hindi) | Track Review at Pithampur | Motown India - First Drive

The Eicher Pro 2049 and the Pro 2095XP are the latest of th...

Eicher Pro 2049 & Pro 2095XP Truck Review  | Track Review at Pithampur | Motown India - First Drive

The Eicher Pro 2049 and the Pro 2095XP are the latest of th...

Government EV targets need to be practical says auto industry

The Indian auto industry is not too happy with the aggressive road map being laid out by the government in bringing electric vehicles into the country. Both the Society of Indian Automobile Manufacturers (SIAM) and ...

MG Motor India commences commercial production of Hector from Gujarat

MG (Morris Garages) Motor India, part of the mammoth China based SAIC Group, rolled out the first production version of Hector from its state-of-the-art facility at Halol in Gujarat. Hector, MG’s first car in India,...

ICAT geared up to boost electric mobility through testing services

As India moves towards adopting complete electric mobility by 2030, the International Centre for Automotive Technology (ICAT), located in Manesar, in the northern automotive hub of India, have begun to offer testing...

Interview with Dinesh Tyagi, Director, International Centre for Automotive Technology (ICAT)

Interview with Dinesh Tyagi, Director International Centre for Automotive Technology (ICAT) on Nugen Mobility Summit 2019

MG Motor India unveils internet car technology for MG Hector

Ahead of the launch of their first product in India, British Automaker MG Motor (Morris Garages) showcased their connected mobility technology platform called iSMART Next Gen.

Harley-Davidson celebrates 10 year anniversary in India

Harley-Davidson is celebrating 10 years in India. It was 10 years ago that the brand established a subsidiary in India, enabling thousands of Indian riders to fulfil their dreams of personal freedom.

Toyota Research Institute rolls out P4 Automated Driving Test Vehicle at CES

Toyota Research Institute (TRI) introduced the TRI-P4 automated driving test vehicle at CES 2019. The P4 is based on the all-new fifth-generation Lexus LS flagship sedan and will be used in TRI's two-track Guardian ...

Panasonic showcases innovative technologies at CES

Technology major Panasonic showcased several innovative technologies that support a wide range of mobility and mobility services, including the conceptual model, "SPACe_C" (for Sharing Panasonic Autonomous Connected...

Hyundai walking car concept is the future of  first responder industry

Any first responder will tell you that the first 72 hours following a natural disaster are the most crucial to saving lives. However, often times due to the nature of the disaster (forest fire, earthquake, hurricane...

Mercedes-Benz showcases new technologies

The Mercedes-Benz CLA Coupé celebrated its world premiere at the show. The successor to the premium coupé first unveiled in 2013 boasts an innovative interior with the next evolution of the MBUX, which now recognise...

NVIDIA Introduces DRIVE AutoPilot at CES 2019

NVIDIA announced the world’s first commercially available Level 2+ automated driving system, NVIDIA DRIVE AutoPilot, which integrates multiple breakthrough AI technologies that will enable supervised self-driving ve...

Nissan to unveil Invisible-to-Visible technology concept at CES, Las Vegas

At the upcoming CES trade show in Las Vegas, USA, Nissan will unveil its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds, creating the ultimate connected-ca...

Apollo Tyres expands range of Manchester United branded tyres

Taking forward its association with Manchester United Football Club, and with the increasing demand for the Apollo – Manchester United dual branded tyres from customers and business partners, Apollo Tyres has introd...

MG Motor India partners with Cisco, UNLIMIT for connected mobility in vehicles

MG Motor India announced its partnership with leading connectivity management platform Cisco IoT and UNLIMIT - a specialist IoT services provider, to develop connected mobility enabled vehicles.

New Magneti Marelli Electronic Control System for the Moto2

The new Electronic Control System developed by Magneti Marelli for the upcoming season of Moto2 was presented during the Technical Press Conference organised by Dorna at Circuit Ricardo Tormo in Valencia to present ...

TVS Apache RTR 160 4v launched in Bangladesh

TVS Motor Company has launched the TVS Apache RTR 160 4v in Bangladesh. The TVS Apache RTR 160 4V will be the flagship offering of the brand in the country. The TVS Apache RTR 160 4v is based on the six-time Indian...

Kia, Hyundai reveal solar charging system technology for vehicles

Kia Motors and Hyundai Motor have announced plans to introduce ‘solar roof’ charging technology on select Hyundai Motor Group vehicles. Electricity-generating solar panels will be incorporated into the roof or the h...

Continental enhances driver safety by eliminating forward blind spots

Technology company Continental has developed a Virtual A-Pillar to help remove forward blind spots – making wide A-pillars virtually see-through. The front support pillars, often referred to as A-pillars, anchor the...

Microdot technology, a powerful car theft deterrent

South Africa based Recoveri, manufacturer and exporter of technologically superior micro tag identification and trace solutions for vehicles and other movable domestic and corporate assets worldwide is entering Indi...

Indian cars to have mandatory pedestrian safety features

Global New Car Assessment Programme (GNCAP) , a UK-based charity that conducts crash safety tests on cars across the world, which is hosting its first ever ‘Global NCAP World Congress’ in New Delhi, India in partner...

TVS Ntorq 125 launched in Sri Lanka for LKR 2,54,900

TVS Motor Company has launched its 125cc scooter, TVS NTORQ 125 in Sri Lanka at LKR 2,54,900 (ex-showroom Colombo) for the drum brake variant and LKR 2,65,900 (ex-showroom Colombo) for the disc brake variant. Armed ...

TVS Apache RR 310 super premium motorcycle in Nepal

TVS Motor Company has launched their super-premium motorcycle TVS Apache RR 310 at the National Automobile Dealers Association (NADA) Auto Show 2018 held in Kathmandu, Nepal. TVS Apache RR 310 is the latest offering...

Motorcycle brand TVS Apache crosses 3 million sales milestone

TVS Motor Company announced that its premium motorcycle brand, TVS Apache has crossed a key sales milestone of 3 million units. Launched in 2005, the TVS Apache series of motorcycles is considered to be the fastest...

SIAM urges government for long term policy roadmap

The Society of Indian Automobile Manufacturers (SIAM), an industry body representing India’s automobile sector, held its 58th Annual Convention titled “Building the Nation, Responsibly”. During the convention, th...

Ford improves car making with body tracking technology

Employees at Ford’s Valencia Engine Assembly Plant, in Spain, are using a special suit equipped with advanced body tracking technology. The pilot system, created by Ford and the Instituto Biomecánica de Valencia, ha...

Triumph delivers 701 Street Triple motorbikes in India

The Street Triple range is now the largest selling roadster range from Triumph in India, after the Bonneville and Tiger series. The sales of the Triumph Street Triple have been 701 units so far since its introductio...

Slow takeoff for electric cars in India, says Bloomberg study

As dependence on conventional fossil fuels abates considerably all over the world in the coming years, electricity generated by wind, sun and batteries will define the way power is generated. The share of coal will ...

Volkswagen Group led by Skoda Auto to invest Rs 7900 crore in India 2.0 project

Global car major Volkswagen will be investing Euros 1 billion (Rs 7900 crore) in India for its India 2.0 project which was announced by the group recently. This money will be used to develop new Skoda models based o...

A peep into the Lexus world of Takumi masters

Crafting exceptional performance vehicles for luxury automaker Lexus requires commissioning the meticulous work of its Takumi masters. With at least 25 years of training, Takumi possess a rare blend of skill and spi...

MAHINDRA & MAHINDRA SCALES NEW HEIGHTS---Sunny Side Up

Auto and farm equipment major Mahindra & Mahindra has finally found its place in the sun after several years of perseverance and hard work, the last three years being significant ones that led to the company transfo...

Precision Camshafts acquires 51% stake in Emoss Mobile Systems B.V.

Precision Camshafts Ltd (PCL) has acquired 51% stake in Dutch electric driveline maker Emoss Mobile Systems B.V through its wholly owned Dutch subsidiary, PCL (International) Holding B.V. This is the third strategic...

Dana demonstrates truck, all-wheel drive and electric gearbox technologies

Dana Incorporated recently showcased its advanced driveline solutions to global automotive manufacturers during its winter test events in Arjeplog, Sweden, and the Upper Peninsula of Michigan. The tests demonstrate...

Precision Camshafts acquires precision machinist MFT of Germany

Global auto ancillary major Precision Camshafts Ltd has announced its second acquisition with the taking over of German precision machinist MFT Motoren und Fahrzeugtechnik GmbH (MFT) through its wholly owned Duth su...

Durr EcoInCure offers best possible top-coat quality for cars

World’s leading mechanical and plant engineering firm Dürr announced early this year the launch of EcoInCure that offers best possible top-coat quality and maximum process reliability by heating the bodies from the ...

Mahindra launches ‘Bring the Showroom Home’ mobile experience

Mahindra & Mahindra Ltd. (M&M Ltd.) has announced an industry first initiative in the automotive retail space with the launch of its ‘Bring the Showroom Home’, a portable, mobile based, interactive Virtual Reality e...

Interview with Parveen Kharb, CEO and Co Founder, Twenty Two Motors

Having worked in some of the leading global automobile brands like BMW, Toyota and Harley Davidson, the chief brains behind Twenty Two Motors had a vision to revolutionise the way urban youth daily commute. With the...

Volvo Cars finishes CY 2017 with record sales, registers 28 per cent growth

Swedish luxury car company, Volvo Cars, announced a robust 28 per cent annual growth in volumes, ending the calendar year 2017 with highest ever 2029 retails. The sturdy sales performance comes on the back of a grea...

Honda sales surpass 5 million mark for first time in calendar year

Honda Motorcycle Scooter India Pvt. Ltd. (HMSI) has closed the calendar year 2017 with historic sales on back of sustained demand for its two-wheelers. For the first time in its 17 years of Indian operations, Honda’...

Finally, Delhi to get automated driving test centres, courtesy Maruti Suzuki

Leading car manufacturer Maruti Suzuki India Limited (MSIL) has entered into an agreement with the Government of NCT of Delhi to set up state-of-the-art Automated Driving Test Centres across 12 locations in the city...

TVS Apache RR 310 launched for Rs 2.05 lakh; Marks entry into super-premium segment

TVS Motor Company has launched the TVS Apache RR 310. The motorcycle marks TVS Motor Company’s entry into the super-premium segment, both in domestic and international markets. The TVS Apache RR310 will be availabl...

Virgin Hyperloop One signs MOU with of Karnataka govt

Virgin Hyperloop One announced its partnership with the Government of Karnataka to conduct its preliminary study to understand hyperloop’s feasibility and economic impact in the region. The US-based company signed a...

Royal Enfield launches UK Technology Centre & unveils new engine

Motorcycle manufacturer Royal Enfield, the global leader in mid-size motorcycle (250cc-750cc) segment, unveiled its first modern twin-cylinder engine at its new Technology Centre in Leicestershire, England. This new...

First batch of 600 Jeep Compass shipped to Australia, Japan

FCA India, makers of the recently launched Jeep Compass, has announced that it has begun shipping right-hand drive units of the Made-in-India Jeep Compass as part of its export strategy. The automobile manufacturer ...




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