. Our product is a low involvement grudge product. There is hardly an involvement when it comes to purchase of a battery and the grudge is because you are forced into buying a battery whether you like it or not. ...
Unlike cosmetics or garments, the battery industry is a wee bit conservative in popularising its products. This is because our customers make are not making a pleasure-seeking purchase, but a harassment one. So we h...
While Tata Motors Passenger Vehicles unveiled the production-ready version of the iconic Tata Sierra at the much-anticipated Sierra Brand Day, the company showcased exclusive collaborations with India...
SMK, the premium helmet brand from Studds Accessories Ltd showcased its innovation on a global platform by unveiling three new helmet models at EICMA 2025 in Milan, Italy. The models received an enthu...
NeoKavach, an Indo-French joint venture committed to transforming road safety through innovation, announced the launch of the NeoKavach Air Vest, India’s first intelligent wearable airbag system for r...