Interview with Aditya Arora, Chief Operating Officer, Base Corporation Ltd

. Our product is a low involvement grudge product. There is hardly an involvement when it comes to purchase of a battery and the grudge is because you are forced into buying a battery whether you like it or not. ...

Interview with Samit Mitra, Vice President-Sales and Services, Su-Kam Power Systems Ltd.

Unlike cosmetics or garments, the battery industry is a wee bit conservative in popularising its products. This is because our customers make are not making a pleasure-seeking purchase, but a harassment one. So we h...




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