Toyota Kirloskar Motor , NSDC along with ASDC collaborate

Toyota Kirloskar Motor [TKM] announced the signing of a Memorandum of Understanding (MoU) with National Skill Development Corporation (NSDC) and Automotive Skill Development Council (ASDC) to enhance student skill w...

Ralf Speth admitted as Fellow of The Royal Society

Professor Sir Ralf Speth, Chairman of TVS Motor Company has been admitted as a Fellow of The Royal Society. A celebratory occasion, the New Fellow Admissions Day ceremony for those elected in 2020 occurred on June 2...

Two-Wheeler Electrification in India: Challenges & Opportunities

India has the world’s largest and fastest growing two-wheeler market. It is the cheapest and quickest form of local travel. Forecasts peg the number of vehicles sold annually to reach 26.6 million units by 2025.

Okinawa Autotech to set up third ‘mega’ plant in Rajasthan for EVs

Okinawa Autotech, India’s No-1 selling electric two-wheeler brand has announced the setting up of a mega factory in Karoli, Rajasthan. It will be one of the most comprehensive units and the first such attempt made ...

Barring PVs, tractors, retail sales remain subdued in May 2022, says FADA

Domestic sales of automobiles, barring passenger vehicles (PVs) and tractors, in India continue to remain subdued in May 2022 if one were to compare it with the retail figures of the year 2019, as both 2020 and 2021...

ASDC joins hands with NPOCA to organise National Automobile Olympiad

The Automotive Skills Development Council (ASDC) has partnered with National Program on Career Awareness (NPOCA) for its flagship programme, the ASDC National Automobile Olympiad. The Automobile Olympiad is a nation...

Volkswagen, Mahindra to partner for MEB electric components in Chennai

Volkswagen and Mahindra & Mahindra Ltd. (M&M) are exploring the use of MEB electric components for Mahindra’s new “Born Electric Platform”. Both parties announced that they have signed a partnering agreement to eval...

Mecwin India signs Rs 1,500 cr deal with Tatva Group in EV retrofitting space

In its endeavour to revolutionise the promising EV retrofitting segment, Bengaluru-based Mecwin India, the fastest-growing electric vehicle motor manufacturing company, is foraying into the little-explored electric ...

BYD, Cimex sign deal for 50 units of e6 electric car in Nepal

Cimex Inc. Pvt. Ltd., BYD’s partner in Nepal, has signed an agreement for 50 units of BYD e6 with Self Drive Nepal Pvt. Ltd., a subsidiary of Spark Group for emission-free rental fleet operation. This is a single la...

Skoda Slavia mid-size sedan rolls off production line in Chakan

As part of the India 2.0 project, Skoda Auto India has announced the commencement of production of its premium mid-size sedan, the Skoda Slavia, from its plant in Chakan, Pune in the state of Maharashtra.

Semi conductor shortage puts spoke in car sales wheel in December 2021

With semi-conductor shortage continuing to play spoil-sport, passenger vehicle sales, in spite of huge bookings in December, closed in the red. Dealers, however, saw slight ease in vehicle supply thus giving some ho...

Shema  E-Vehicle & Solar Pvt. Ltd. (SES)unveils two new electric 2-wheelers

Shema Electric, an Odisha based EV startup, displayed its array of electric two wheelers at EV India Expo 2021. The company unveiled its SES Tuff (High Speed) and SES Hobby (Low Speed) e-scooters. It also showcased...

Eishin Chihana appointed new chairman of Yamaha Motor India Group

India Yamaha Motor (IYM) Pvt Ltd. has announced that Eishin Chihana has taken charge of the Group’s India operations as its new Chairman. Eishin Chihana has been associated with Yamaha Motor Company and its group co...

Okinawa Autotech achieves 1,00,000+ domestic sales in 2021

Okinawa Autotech electric two-wheeler manufacturer has surpassed 100,000 domestic sales of its high-speed and low-speed models. The sales momentum this year has primarily been driven by the hugely popular and locall...

E-bike sales will continue to increase rapidly in coming years

The India e-bike market was valued at USD 1.02 million in 2020, and it is expected to reach USD 30 million by 2026.

BMW Motorrad delivers 5000 motorcycles to customers in 2021

In 2021, BMW Motorrad has delivered 5000 premium motorcycles to customers. Overcoming the current sentiment in the two-wheeler industry, BMW Motorrad India will post a growth of over 100% in 2021 as compared to 2020...

Tech rich cars hit by semi conductor shortage; worst festive sales in decade: FADA

The rich and the well off in India want their tech-savvy cars, but there’s a huge slump in supply because of the paucity of semi conductors. Those at the lower income bracket, who are keen to buy cars, feel they rat...

DETEL STORY: Phones, televisions & now an electric 2 wheeler for masses

Dr Yogesh Bhatia, CEO & Managing Director of SG Corporate Mobility Pvt.Ltd is someone who has been fulfilling the dreams and aspirations of the masses. From being a seller of SIM cards, branded mobile phones and ele...

Vinod Aggarwal  takes over baton from Nikunj Sanghi at ASDC

Automotive Skills Development Council (ASDC), the first Sector Skill Council of India, has announced the appointment of their new president Vinod Aggarwal during the ASDC Annual Conclave 2021.

Hero Electric to hike production capacity to over 5 lakh by March 2022

Hero Electric, India’s largest EV two wheeler maker, is expanding capacity of its all new production facility in Ludhiana owing to growing demand being witnessed by the brand. With this initiative, Hero Electric aim...

Govt announces PLI Auto Scheme; Incentives worth Rs 26058 crore

The Government has approved a Production Linked Incentive (PLI) Scheme for the Indian auto industry and also the drone industry to enhance India’s manufacturing capabilities

Napino Group, Enedym partner  for SRM technology

Napino Auto & Electronics Ltd., India’s premier Tier 1 automotive component manufacturing company, has announced a strategic partnership with Enedym Inc., a Canada based company with patented Switched Reluctance Mot...

INTERVIEW WITH UDAY NARANG Chairman, Anglian Omega Group & Omega Seiki Mobility

In an exclusive interview, Uday Narang, Chairman, Anglian Omega Group & Omega Seiki Mobility talks about his company plans to enter the two and four wheeler electric vehicle space.

Hindustan Motors, Hind Motor Railway Station and the iconic Ambassador

Can you recall any Indian automobile manufacturer that has a railway station named after it? Yes, the iconic Hindustan Motors Ltd. (HML) has one named after it and it goes by the name of “Hind Motor” railway station...

Bloodbath in Auto Industry for May 2021, reveals FADA retail data

The retail sales of automobiles plunged for the month of May 2021 with sales falling by as much as (-) 55 per cent on month on month (MoM) basis. The industry witnessed a bloodbath, claimed the Federation of Automob...

Interview with Woosuk Leem, Managing Director, AS Parts Division, Mobis India

Motown India speaks to Woosuk Leem, Managing Director, AS Parts Division, Mobis India to get more details about the Hyundai Mobility Membership App and its advantages.

Hyundai Mobis offers deals, discounts on Hyundai accessories

With a view to promote the ease of mobility for its customers anytime, anywhere, Mobis India Limited, a player in manufacturing high-quality automotive parts and accessories for Hyundai Motors in India has offered a...

Jagdish Khattar, his final re-inCARNATION

A couple of days after Jagdish Khattar died on April 26, 2021, India’s leading car manufacturer Maruti Suzuki released half page obituaries in the country’s leading newspapers.

Indian Auto Industry starts 2021 with negative January sales

The year 2021 seems to have not begun on a right note for the Indian automobile industry when it comes to domestic sales. After showing a one-time YoY growth in December, 2020, January 2021 registrations once again ...

UNION BUDGET 2021-22 & INDIAN AUTO INDUSTRY

The Union Budget 2021-22 presented by Nirmala Sitharaman, Union Minister of Finance may have got a standing ovation from the punters of the Indian stock market, but for the Indian auto industry, the direct benefits ...

Royal Enfield forays into Japan with first standalone, flagship store in Tokyo

Royal Enfield, manufacturers of mid-size motorcycles (250 cc - 750cc), has announced the launch of its first standalone, flagship Store in Tokyo, commencing its operations in Japan. Located in Suginami-Tokyo, the ne...

Earth Energy EV to launch six new electric scooters and commercial vehicles

Earth Energy EV, an automotive startup has announced its plans to launch six new commercial and non-commercial vehicles commercially in the market this year. The company plans to introduce electric vehicles with 96%...

Hero Electric partners with Earth Ride to provide e-bikes to youth

Electric two wheeler company Hero Electric has announced its partnership with Delhi-based start-up Earth Ride, to provide e-bikes to the youth of the country searching for new business enterprises.

Harley riders support cause of H-D dealers over closure in India

Harley Owners Group (HOG) conducted nation-wide dark rides and rallies to support the cause of several Harley Davidson dealers who they feel have been hit hard because of the US company’s decision to close shop here...

Electric two-wheeler  sales up in Sept 2020 by 72%, says SMEV

The electric two-wheeler industry is showing signs of revival. According to the Society of Manufacturers of Electric Vehicles (SMEV), in September 2020, sales of High-Speed Electric two-wheelers (HS E2W) have increa...

Studds sets up Asia's biggest helmet manufacturing facility in Haryana

Studds Accessories Ltd., the world’s largest manufacturer of two-wheeler helmets (in terms of volumes sold in a year), has commenced operations at its new, state-of-the-art manufacturing facility at Faridabad in Har...

M&M, Maruti Suzuki, Krishna Maruti, Bharat Seats gear up to make ventilators, masks

Unmindful of the huge losses that the auto industry is incurring because plant shutdowns as a result of the country-wide lockdown in the midst of coronavirus or covid-19 fears, several auto companies and auto compon...

Indian auto industry stares at Rs 48,300 crore loss for 21 days closure of plants

The auto industry will be very adversely impacted by the ongoing COVID-19 crisis. The shutting down of plants temporarily by all auto OEMs and component manufacturers across the country will trigger a loss of more t...

Auto Industry hit by coronavirus fears, as companies worldwide halt production

The global auto industry is in a recession, while the Indian auto industry has been bombarded with woes of its own. And to make matters worse for everybody, the coronavirus fears have now forced several companies to...

Maruti Suzuki WagonR going strong for last 20 years in India

The iconic Maruti Suzuki WagonR, owned by over 24 lakh families, has completed two decades since its launch in 1999. Consistently featured amongst India’s 10 top selling cars in the last 20 years, WagonR has success...

Besides selling cars, Cars24 now offers buying option too

Cars24, a leading tech platform for used cars, was till recently a very popular platform for people to sell their used cars. Now the company has announced that consumers can buy cars from its platform. It will now o...

Mercedes-Benz Lab1886 supports Rolls-Royce Power Systems

Lab1886, the innovation unit for business models within Mercedes-Benz AG, is now supporting drive and energy system provider Rolls-Royce Power Systems AG in a pilot project in the field of stationary energy supply s...

Nissan EV test car comes with twin-motor all-wheel control technology

Auto major Nissan has revealed a high-power, twin-motor all-wheel-control test car equipped with new technologies being developed for the company’s next generation of EVs.

FADA issues legal notice to UM Lohia, management for dealers’ losses

The Federation of Automobile Dealers Association (FADA) has through its counsel Khaitan & Co, issued a legal notice to UM Lohia and its management, asking them to redress all grievances of dealers relating to the lo...

Gadkari leaves behind a belligerent tone and assures auto industry

For Union Minister Nitin Gadkari, it’s been a journey from taking on a confrontationist attitude to one of being benign and accommodating. At the 59th Annual Convention of the Society of Indian Automobile Manufactu...

Suzuki Motorcycle India bucks sliding trend and grows 18pc in July 2019

While the entire automobile industry sales have taken a severe beating in July 2019, Suzuki Motorcycle India bucked the sliding sales trend and registered an 18 per cent sales growth in July 2019.

Guardians to be jailed, fined for offences by juveniles driving vehicles

Very soon, traffic violations will invite huge penalties for motorists in India as the Motor Vehicles (Amendment) Bill, 2019 was passed by Rajya Sabha.

Government EV targets need to be practical says auto industry

The Indian auto industry is not too happy with the aggressive road map being laid out by the government in bringing electric vehicles into the country. Both the Society of Indian Automobile Manufacturers (SIAM) and ...

ZF expands e-mobility division with new buildings, locations

ZF Friedrichshafen AG has expanded its E-Mobility division with new buildings and locations. The technology company opened a new building for administration, R&D, and sales at the divisional headquarters in Schweinf...

Mahindra & Mahindra invests Rs 1000 crore + to ready BS VI engines

The good news is that Mahindra & Mahindra is ready with its BS VI engines across its entire diesel and gasoline portfolio. The entire transition will be costing the company upwards of Rs 1000 crore. With its portf...

ICAT geared up to boost electric mobility through testing services

As India moves towards adopting complete electric mobility by 2030, the International Centre for Automotive Technology (ICAT), located in Manesar, in the northern automotive hub of India, have begun to offer testing...

Interview with Dinesh Tyagi, Director, International Centre for Automotive Technology (ICAT)

Interview with Dinesh Tyagi, Director International Centre for Automotive Technology (ICAT) on Nugen Mobility Summit 2019

‘Ambassador’ name will be used very respectfully, says Linda Jackson

Even though reports suggest that Groupe PSA would be using the iconic ‘Ambassador’ name for its electric vehicles in India in the future, there was no official confirmation on it during the unveiling of the Citroen ...

Toyota, Suzuki announce major global initiatives on new technologies

Toyota Motor Corporation (Toyota) and Suzuki Motor Corporation (Suzuki) have finally elaborated on their plans to work together not only in India but also globally by leveraging each other’s core strengths on electr...

Skoda, Volkswagen Group India inaugurate the new Tech Centre in Pune

Skoda and Volkswagen Group India have inaugurated a new Technology Centre in Pune, India. The opening ceremony was attended by Czech Prime Minister Andrej Babis and other government officials. On behalf of the Volks...

Cero (Mahindra MSTC Recycling Pvt. Ltd.) is India’s first authorised recycler of vehicles

Cero (Mahindra MSTC Recycling Pvt. Ltd.) has become India’s first authorised recycler for motor vehicles, having received accreditation by the Delhi Government on December 21, 2018. Cero, a joint venture between Mah...

International Passive Safety Seminar calls for road safety and safe vehicles

The 2nd International Passive Safety Seminar (iPASS-2018) was conducted at ICAT, Manesar on December 13 and 14, 2018. The theme of the seminar was “Safe Vehicle, Safe Life”. The seminar aimed to spread the awareness...

Interview with Rajeev Chaba, President & MD,  MG Motor India

Just to give you a perspective of the company, SAIC sells almost 70 lakh cars per year and the Indian market is 30 lakhs per year. So this company is the market leader. They have got various brands and lots of platf...

Hyundai ‘Be The Better Guy’ campaign for road safety

Hyundai Motor India Ltd. (HMIL) has released the road safety film aimed towards safe driving practices. This film marks the phase III of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and highlights th...

Honda’s all new Amaze crosses 50,000 sales mark

Honda Cars India Ltd. (HCIL) has announced that its all new Amaze has crossed 50,000 sales mark in just five months since its launch in mid May 2018. The all new Amaze has been a hugely successful launch of 2018 and...

Anant Geete assures Indian auto industry of E-mobility Vision support

Ananth G Geete, Minister of Heavy Industry & Public Sector Enterprises assured the Indian auto industry that his ministry would take them along to adopt electric mobility. He told the automotive industry that promot...

SIAM urges government for long term policy roadmap

The Society of Indian Automobile Manufacturers (SIAM), an industry body representing India’s automobile sector, held its 58th Annual Convention titled “Building the Nation, Responsibly”. During the convention, th...

SEG Automotive expects huge demand for SC60 Start/Stop starter motor

SEG Automotive, the pioneers of Start/Stop technology in vehicles, is confident that its new extra-compact SC60 Start/Stop starter motor it will be able to conquer developing markets like India and China, since it p...

58th ACMA Session: Huge opportunity awaits Indian auto component industry

Tremendous opportunities await the auto component industry in India on the back of the growing vehicle consumption in India on one hand and the introduction of next generation mobility on the other. ACES – Autonomou...

Ford improves car making with body tracking technology

Employees at Ford’s Valencia Engine Assembly Plant, in Spain, are using a special suit equipped with advanced body tracking technology. The pilot system, created by Ford and the Instituto Biomecánica de Valencia, ha...

Slow takeoff for electric cars in India, says Bloomberg study

As dependence on conventional fossil fuels abates considerably all over the world in the coming years, electricity generated by wind, sun and batteries will define the way power is generated. The share of coal will ...

Interview with Pradeep David,  General Manager, Universal Robots – South Asia. Universal Robots

Interview with Pradeep David, General Manager, Universal Robots – South Asia. Universal Robots

European eCall now standardising vehicle connectivity

More than 20 years after the first vehicles with advanced telematics systems rolled off the production line, connectivity will now be standard in every vehicle with a new type approval as of April 2018 in Europe. Fr...

Spark Minda unveils its third die casting plant in Pune

Global automotive component manufacturer Spark Minda, Ashok Minda Group announced the inauguration of its state of the art die casting manufacturing plant at Chakan, Pune by its flagship company Minda Corporation Li...

Interview with Parveen Kharb, CEO and Co Founder, Twenty Two Motors

Having worked in some of the leading global automobile brands like BMW, Toyota and Harley Davidson, the chief brains behind Twenty Two Motors had a vision to revolutionise the way urban youth daily commute. With the...

India’s first BS VI compliant vehicle- Mercedes-Benz S 350 d

Luxury car brand Mercedes-Benz achieved a historic milestone in the Indian automotive industry, by being the first automobile brand in India to launch the first ever BS VI compliant vehicles, ‘Made in India, for I...

Interview with Pranav Desai, CEO, Laish-Madison Motor Werks Pvt Ltd.

Interview with Pranav Desai, CEO, Laish-Madison Motor Werks Pvt Ltd.Cleveland CycleWerks is not just a motorcycle company but a brand born out of passion keeping in mind the need of riders around the world. They hav...

Govt to implement Methanol 15 pc blending with petrol, says Gadkari

India is shortly going to implement Methanol 15% blending programme with petrol and the cost of petrol is expected to come down immediately by 10% and M100 programme for buses and trucks is also to be implemented sh...

Twenty years on, the Honda City is still a city favourite

But many car brands have only matured with time, one of them being the Honda City from Honda Cars India Ltd, which has kick-started its celebrations to commemorate 20 successful years of Honda City in India.

Kinetic Engineering Limited records a 48% growth in Q2 revenues

Kinetic Engineering Limited, part of the Kinetic Group of Companies headed by Arun Firodia which transformed its business from two-wheelers to auto component systems since 2009, has in a board meeting held on Decemb...

BS -VI grade auto fuels rule kicks in Delhi NCT from April 1, 2018

Taking into account the serious pollution levels in Delhi and adjoining areas, Petroleum Ministry in consultation with Public Oil Marketing Companies (OMCs) has decided for advancing of BS-VI grade auto fuels in NCT...

Groundbreaking ceremony for PSA-Avtec Powertrain JV plant

Groupe PSA and Avtec Ltd hosted a ground-breaking ceremony for their plant in Hosur, Tamil Nadu that will focus on manufacturing and supply of powertrains. The ceremony officially marked the inception of PSA-Avtec P...

REWIND: Gadkari speech, so full of contradictions

Not many realised that Union Transport Minister Nitin Gadkari who addressed the auto industry leaders at the 57th SIAM Annual Convention in New Delhi last month left the audience not in splits, but in an absolute st...

MG Motor takes over GM India’s Halol facility; To invest upwards of Rs 2,000 crore

The erstwhile car manufacturing plant of General Motors India in Halol, Gujarat was taken over by MG Motor, a UK based company. The Halol facility will now be the manufacturing plant for MG Motor. The company announ...

Interview with Rajeev Mishra, CEO, UM Lohia Two Wheelers Pvt Ltd

In a candid interview, Rajeev Mishra, CEO, UM Lohia Two Wheelers Pvt Ltd talks about his company's ambitious growth plans.

JSW Energy to invest Rs 4000 cr in e-vehicles, energy storage systems business

JSW Energy Limited, part of the JSW Group and a growing energy company is planning to launch its own electric vehicle by 2020. The company is keen to enter into electric vehicles, energy storage systems and associat...

E-Vehicles to increase power sector’s viability, says Feedback Consulting

Environmental experts in India have long been debating on the several positives that could emerge as a result of electric vehicles being encouraged on roads vis-a-vis the conventional IC run vehicles. But now for th...

Bosch, Sony partner on new camera technology for vehicles

Bosch and Sony Semiconductor Solutions have agreed to cooperate with the aim to develop a highly innovative camera technology that will enable cars to reliably sense their surroundings even in difficult lighting con...

Interview with Kevin Flynn- FCA India and Gurpratap Boparai- Fiat India Automobiles

Kevin Flynn, President & Managing Director, FCA India and Gurpratap Boparai, CEO, Fiat India Automobiles Pvt Ltd. feel that the new Jeep Compass will really appeal to the Indian consumer and that the company will be...

India has huge potential for auto shredding, says Minister

Keeping in mind that the country has more than 7 lakh cars and over 4 lakh trucks and buses which have reached end-of-life stage, the Indian market has a huge potential for auto-shredding. By 2025, around 28 lakh ca...

Iconic HM brand is now Le Ambassador after buyout by Peugeot

Within three weeks of announcing a tie up with the PSA Peugeot Group of France , the CK Birla Group has announced that Hindustan Motors Ltd, the manufacturer of the iconic Ambassador car, has executed an agreement w...

Interview with Sanjay Gupta,Sr. Director, NXP Semiconductors.

Interview with Sanjay Gupta, Sr. Director, NXP Semiconductors. Gupta says that according to IMS Research, the global market for automotive electronics is set to rise to Rs.13.04 lakh crore ($240 billion) in 2020.

Interview with Arun Siddharth, Head – Marketing (Motorcycles), TVS Motor Company

Interview with Arun Siddharth, Head – Marketing (Motorcycles), TVS Motor Company

Interview with Ayush Lohia, CEO, Lohia Auto Industries Limited

Interview with Ayush Lohia, CEO, Lohia Auto Industries Limited

Interview with Sohinder Gill, CEO, Hero Electric & Global Business, A2B

Interview with Sohinder Gill, CEO, Hero Electric & Global Business, A2B. Gill talks about the progress of this e-scooters.

Interview with Sohinder Gill, CEO, Hero Electric & Director-Corporate Affairs, Society of Manufacturers of Electric Vehicles

Interview with Sohinder Gill, CEO, Hero Electric & Director-Corporate Affairs, Society of Manufacturers of Electric Vehicles

Automotive business thrives in South India: 2016

‘Kabali’, the blockbuster Tamil movie starring south Indian superstar Rajnikanth got off to a roaring start in July 2016 across cinema halls in India. While Rajnikanth is, without doubt, a showstopper and a star to ...

Industry 4.0 offers huge growth prospects, feels Bosch India

Bosch has maintained that Industry 4.0 0 offers huge growth prospects, especially in India and it also complements the vision of ‘Make in India,’ which aims to increase the domestic value addition and technological ...

Mercedes-Benz India inaugurates training centre

Luxury car maker Mercedes-Benz India has inaugurated the unique ‘Advanced Auto Body Repair Training Centre’ in association with Don Bosco ITI, Chinchwad. The Training Centre is aimed at equipping ambitious youngster...

Lanxess polyamide 6 for the engine oil pan of a six-cylinder boxer engine

The trend of manufacturing engine oil pans from plastic instead of metals such as aluminum is continuing to gain ground. For historical reasons, the plastic of choice to date has almost always been polyamide 6.6. Ho...

Kerala ban on diesel cars sends Indian auto industry into tizzy

The latest ruling of the National Green Tribunal (NGT) banning diesel vehicles with engine capacities of 2000cc and above has sent the entire Indian auto industry in a state of shock and disbelief. The NGT bench hea...

Bosch and Pagani test driving safety systems of Huayra BC in Arctic Circle

The Pagani Huayra BC boasts 12 cylinders and more than 750 hp. Bosch makes its ABS antilock braking system, the traction control system, and the ESP electronic stability programme. Viewed from the outside, these ele...

Mahindra Intertrade, MSTC Ltd. sign MoU to set up India’s first auto shredding facility

Mahindra Intertrade Ltd., a wholly owned subsidiary of the Mahindra Group, has signed a Memorandum of Understanding (MoU) with MSTC Ltd. (a Government of India enterprise formerly known as Metal Scrap Trading Corpor...

Interview with Sri Krishnan V, Vice President, Robert Bosch Engineering and Business Solutions

Interview with Sri Krishnan V, Vice President, Robert Bosch Engineering and Business Solutions

Interview with Vivek Pareek & Akhileshwar Jha of Shell

Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....




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