Vishal Mathur, Senior Vice President, LMD Truck Business – VECV elaborates upon VECV’s Light & Medium Duty (LMD) business in India, the company’s product offering and the several advantages offered by Eicher trucks....
Following three successive editions in Germany, Daimler DigitalLife Day was held in Bangalore, hosted by Mercedes-Benz Research & Development India (MBRDI). Around 3,000 attended the two-day annual digital extravaga...
Google India, along with Kantar TNS, released a comprehensive report on the influence of digital on the decision-making journey of an automobile shopper. The report titled “The Drive to Decide” states that in 2017, ...
There has been a lot of speculation about car manufacturer Kia Motors of South Korea making an entry into India. According to highly placed sources, Kia is definitely on its way into India and is actively considerin...
Castrol India Limited, one of the leading automotive and industrial lubricant manufacturing and marketing companies in India, has announced the appointment of Kedar Apte as its new Vice President Marketing, effectiv...
Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....
Visitors to the 2015 IAA Autoshow in Frankfurt will not just be seeing the latest cars being launched and showcased, but will be able to discover how digital technology will revolutionise the automotive retail proce...
We are organising motorsports activities to promote the talent in the country and also to enhance the brand equity of our company. This is because when you promote any talent, it has a positive rub-off effect on the...
Interview with Sudeep Narayan, Marketing & PR Director, Volvo Auto India Pvt. Ltd.
There is a good indicator that automatic transmission is on the drawing board for the future. I think this is a segment that can rightfully take on the automatic. We are going to see this marketplace more automatic ...
A two-stage side airbag from ZF Lifetec uses the milliseconds before an unavoidable crash to build up valuable distance and better protect the occupants.
Vitesco Technologies, a leading international manufacturer of advanced drive technologies and electrification solutions, presented the new Rotor Lock Actuator at the SIA Powertrain in Lille (France) f...
Apollo Tyres Ltd, has expanded Vredestein’s range for premium and luxury SUVs. Vredestein Pinza HT (highway terrain), a global product, has been introduced for the premium SUVs in India in 16 – 18 inc...