Celebrities have been endorsing everything from an underwear to a car, all over the world. They could be film stars, sports personalities including footballers, boxers, cricketers, sprinters, rugby players, golf cha...
Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...
Mahindra & Mahindra has announced its new brand association with Telugu superstar Mahesh Babu in And
Ford’s vision is very clear. We want to follow the ‘One Ford’, ‘One Team’ and ‘One Plan’. That doesn’t change. We are going to bring global, high-quality, safe and smart products to India. And we are going to make s...
A two-wheeler is a ‘product of need’ rather than a ‘desire’ for the common man. There is lot to be done to improve the state of public transport infrastructure & as a basic necessity to commute from point A to poin...
drivebuddyAI, the Ahmedabad-based pioneer in AI-powered Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS), demonstrated its full-stack in-cabin safety platform through live...
BYD India, a subsidiary of BYD and the world's No. 1 NEV (New Energy Vehicle) manufacturer, showcased its globally-acclaimed DM-i (Dual Mode Intelligent) technology in India, marking a significant mi...
As India accelerates its transition to electric mobility, the focus is shifting from adoption to scale, efficiency, and affordability. Bosch is set to support this next phase with the introduction of ...