Celebrities have been endorsing everything from an underwear to a car, all over the world. They could be film stars, sports personalities including footballers, boxers, cricketers, sprinters, rugby players, golf cha...
Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...
Mahindra & Mahindra has announced its new brand association with Telugu superstar Mahesh Babu in And
Ford’s vision is very clear. We want to follow the ‘One Ford’, ‘One Team’ and ‘One Plan’. That doesn’t change. We are going to bring global, high-quality, safe and smart products to India. And we are going to make s...
A two-wheeler is a ‘product of need’ rather than a ‘desire’ for the common man. There is lot to be done to improve the state of public transport infrastructure & as a basic necessity to commute from point A to poin...
Ignyte Helmets, the premium brand of Steelbird Hi-Tech India Ltd., one of the world’s largest helmet manufacturers, has announced the launch of the IGN-58, a cutting-edge open-face helmet that merges ...
Studds Accessories Ltd., the world’s largest two-wheeler helmet manufacturer by volume for calendar year 2024, announced the launch of “Vogue D1 Square”, the 1st graphic series of Studds Vogue helmet.
Netradyne, a global leader in AI-driven fleet safety, announced the launch of its flagship Driver•i D-450 video safety platform and the latest DMS sensor in India.