Celebrities have been endorsing everything from an underwear to a car, all over the world. They could be film stars, sports personalities including footballers, boxers, cricketers, sprinters, rugby players, golf cha...
Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...
Mahindra & Mahindra has announced its new brand association with Telugu superstar Mahesh Babu in And
Ford’s vision is very clear. We want to follow the ‘One Ford’, ‘One Team’ and ‘One Plan’. That doesn’t change. We are going to bring global, high-quality, safe and smart products to India. And we are going to make s...
A two-wheeler is a ‘product of need’ rather than a ‘desire’ for the common man. There is lot to be done to improve the state of public transport infrastructure & as a basic necessity to commute from point A to poin...
Headfox Innovation Pvt Ltd, a leading Indian wearable brand specialising in Bluetooth-enabled helmets and riding gear, has announced the launch of Tarmac, a next-generation Bluetooth helmet designed t...
Recognising this growing demand for high-performance lighting upgrades, Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has launche...
Yokohama India launched the Geolandar X-CV range, originally developed for luxury SUVs wheel sizes above 18 inches, the same technology is now being introduced from 16 inches onwards, bringing premium...