Celebrities have been endorsing everything from an underwear to a car, all over the world. They could be film stars, sports personalities including footballers, boxers, cricketers, sprinters, rugby players, golf cha...
Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...
Mahindra & Mahindra has announced its new brand association with Telugu superstar Mahesh Babu in And
Ford’s vision is very clear. We want to follow the ‘One Ford’, ‘One Team’ and ‘One Plan’. That doesn’t change. We are going to bring global, high-quality, safe and smart products to India. And we are going to make s...
A two-wheeler is a ‘product of need’ rather than a ‘desire’ for the common man. There is lot to be done to improve the state of public transport infrastructure & as a basic necessity to commute from point A to poin...
Uno Minda has unveiled a 3 way 6 inch coaxial car speaker in the aftermarket. It comes with a 1-year warranty and is priced at Rs 4490/-.
Tata Technologies has announced the launch of WATTSync, a secure and scalable digital battery passport solution that advances sustainable engineering from mining to recycling. WATTSync improves transp...
Hyundai Motor India has recorded an impressive 33% enrolment rate for its premium digital key feature, indicating evolving customer preferences and underscoring strong consumer appetite for tech-drive...